Now seems like the perfect time to you show our favorite vine ever. And because vine is dead (RIP), someone made it into a one-minute video.
Okay, now that we’ve gotten that out of our system, we can talk about today’s Read, which is all about the number 10.
That’s the relevancy score that you should always be aiming for with your Facebook ad campaigns.
Relevancy score is one of the most overlooked aspects of Facebook ads, but it really shouldn’t be. A high relevancy score lowers your costs and increases your clicks. It’s that simple. So how do you get there? Glad you asked…
- Your target audience matters. You need to be really specific with who you’re targeting with your ad. First, you gotta find the fanatics. Use Facebook’s Audience Insights to find out what pages your audience likes, AND what other pages they’re likely to like. That’s what the affinity score in Audience Insights tells you.
- Age and gender also matter. If you have two very different people, but they like the same pages, they’re still likely to react to your ads differently. You should create separate ads for them based on their age and gender. Run ads at a low cost to find out what types of people are interacting with your ads. Then iterate on that data.
- You also need to split test again and again and again. Start with just the copy on your ads. Find the one with the higher relevancy score and use that as the winner. From there, split test with your images. Lather, rinse, repeat.
Getting that perfect 10 ain’t easy, but it’s possible. You truly gotta read this one to get all the juicy deets.