Planet Fitness, self-aware gym of the people, has entered the 2023 resolutions chat with this new tongue-in-cheek campaign, which steals a template from big pharma (and SNL?) to offer a solution to Low E(nergy). There are plenty of deflated balloons and pitiful weenies to drive the subtext home—and position Planet Fitness as even more approachable than before.
The Daily Carnage
