You don’t have to thank your generative AI chatbot for doing its job.
But you could try asking nicely. According to Google DeepMind, AI is more accurate when you ask it to take a breather. And KitKat, our patron saint of breaks, has snatched that insight right up for a new campaign in the Canada market.
The candy giant wants you to test out adding “Have a break, then…” before your prompts, because a little break never hurt nobody, not even the robots. The data doesn’t lie.
