Top Posts of the Week
- The Best Times to Post on Social Media in 2020 [Infographic]
- Facebook Removes the 20% Text Limit on Ad Images
- 21+ Free and Effective October Marketing Ideas for Small Businesses
- Google Search Widgets For iOS 14
What We Learned
Monday: SEMrush talked about Evergreen content and how to create lasting content. Evergreen content is great for SEO because ranking takes time and evergreen content is more or less timeless. Look for relevant keywords and topics to your business, look at what currently ranks #1 and #2 for those keywords, and don’t forget to update your piece after publishing.
Tuesday: Moz walked us through what shifts in product demand mean for SEO. If your products’ demand has increased, manage temporary out-of-stock products and find opportunities to create new indexed pages. If demand has decreased, craft messaging for the moment.
Wednesday: Wordstream gave us 21+ free and effective October marketing ideas for small businesses. As always, we have the usual Halloween and fall festivities. Additionally there are plenty of causes for spreading awareness such as National Bullying Prevention and Breast Cancer Awareness.
Thursday: AdEspresso told us 4 essential goals on social media you need to optimize for. These include:
- Brand Awareness & Expanded Reach
- Community & Relationship Building
- Lead Generation
- Direct Sales
Join The Conversation
Maggie wrote, “Has anyone had experience with responding to a compliance request from Mailchimp?”
Jennifer posted, “Looking for recommendations for an affiliate software that I can compare against Impact Radius. We are a pet insurance business so bonus points if it doesn’t only cater to retail, product-based companies.”
Jenn asked, “Does anyone have good resources for finding contact lists to purchase for a company? We are a training/safety company for trade skill jobs.”
Michael is wondering, “How would you describe your marketing department’s mission strategy?”
Ginger Pear Snap Cocktail
- 2 ounces Hangar One Spiced Pear Vodka
- ½ ounce Domaine de Canton Ginger Liqueur
- ½ ounce lemon juice
- ¼ ounce fresh ginger
- Sprig of rosemary
- Dash rhubarb bitters
- 3 ounces Sparkling Pear Juice*
- Gingerbread spice for rimming glass
- Garnish: dehydrated pear chip, pear slice and/or rosemary sprig
Rim a Collins or Highball glass with gingerbread spice.
In a shaker mix vodka, ginger liqueur, lemon juice, fresh ginger, and rosemary with ice. Shake vigorously.
Fill glass with ice, strain shaker into glass, top with bitters and pear soda. Garnish with dehydrated pear chip, pear slice and/or rosemary sprig.
Recipe from Boulder Locavore
Ads from the PastAds from the Past
In 2014, the most expensive billboard in the world (located in Times Square) was priced at _______________ per day.