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Creative Boom spoke with agencies that have embraced the power of AI to enhance projects, teams, and processes.
Here are some of the ways agency creatives are using AI:
For translating visual ideas.
Agencies report using AI as a generative partner for the creative process, not so much the final deliverable. It’s especially useful for translating ideas and visual concepts to both designers and clients.
For demonstrating art direction.
AI mock-ups and mood boards can speed up communication, excite the client, set expectations, and enhance creative briefs.
For storyboarding.
Teams can be more agile at the scripting stage, experimenting with camera angles and frames without the need for adjustments by a storyboard artist.
For research.
AI can quickly process complex sources and provide synopses, identify salient information, and fill in knowledge gaps.
For consistency.
Passing collaborative copy through ChatGPT to optimize copy for consistent tone is a massive time-saver.
Drill down into each use case at Creative Boom.
