Is revisiting LinkedIn for connecting with prospects on your to-do list? Whether you’re planning an organic strategy or hoping to leverage LinkedIn ads, here are 5 not-spammy ways to capture and nurture leads on the platform:
- Optimize Your Company Page and Profile for Lead Generation
- Add a custom button to your company page, which can link to your organization’s homepage, a lead magnet, a limited-time offer, or another resource. Use a CTA like “Register” or “Sign Up.”
- Make sure your team members enable Creator Mode to help grow their followings, boost visibility for the organization, and generate data insights about your audience.
- Identify Your Target Audience
- Use your organization’s buyer persona to define your target audience, including job title, corporate department, industry, experience level, location, pain points, and goals.
- Use premium Sales Navigator’s account filters to find businesses that fit your ideal customer profile. Then, make a list of decision-makers.
- Take advantage of LinkedIn’s Creator Analytics to see what content performs best and understand your demographics.
- Enhance Your Lead Generation Content Strategy
- Share high-value, mid-funnel content designed for users in the consideration stage. Test LinkedIn articles, carousels, and documents for engagement.
- Host a LinkedIn event to provide value for your audience and guide prospects toward the next step.
- Improve Your Organization’s Visibility
- Set aside time to interact and engage with decision-makers on your feed.
- Create a content plan for your founders, CEOs, and VPs to follow.
- Leverage LinkedIn Ads
- Identify your top-performing lead magnets and use Campaign Manager to set up a lead generation campaign.
- Promote some of your best native LinkedIn content.
- Retarget leads who engaged with your lead form or event and prompt them to take the next step.
Read more at Social Media Examiner.
