Do you think you could convince a co-worker to play with an attack dog in the name of creating KILLER content?
Sarah O’Grady (Head of Global Social Strategy at Lenovo) pulled it off in an effort to create what she calls Extreme I.T.
Think Fear Factor meets explainer video.
She explains it as disruptive content used to explain technical concepts in a non-boring manner. At the end of the day, even an IT decision maker is a consumer and wants to be entertained.
In the most recent episode of the Social Pros Podcast, Sarah gets into the benefits of taking risks on LinkedIn, how employees make the best brand advocates, and why quality is far better than producing mass amounts of mediocre content.
Here are a few nuggets from the interview:
- (06:51) We often make the assumption that our audience always understands the way we explain a product’s features or specifications. In reality not everyone nerds out on the same things. We may need to find a different way to explain a tech-heavy subject.
- (09:00) Sarah explains how leveraging employees or team members in your content can produce better results than casting actors or using outside influencers. “Let them be the actual ones to bring this to life.”
- (15:10) LinkedIn is more than a recruiting platform. Historically, people have been pushing stagnant content on the platform. If you are a brand that’s willing to take a risk with content that’s different maybe even, shocking, there is a real opportunity to grab attention.
- (25:54) Instagram users are posting almost 50,000 photos a minute. Quantity is not lacking but the bigger issue is quality. Start focusing your energy on fewer but bigger pieces of content that can be repurposed into derivative content. Make the content work harder for you.
Lots to takeaway from this one. You’re gonna have to give it a listen…
