Reach The Daily Carnage audience with a customizable sponsorship.
Be in The Know
- Google Ads will automatically start pausing ad groups with low activity.
- You guessed it: Ads are coming to chatbots.
- Pop-Tarts is begging Taylor Swift for her homemade toaster pastry recipe. How will they use it?
- Surprise and disgust? It might be time to rethink influencer gifting.
The Art of The Error Message
According to Orlaith Wood at The Subtext, the error message is the best test of a brand voice. It should accomplish 3 things:
- Admit something’s gone wrong.
- Convey useful information.
- Ideally not bore people to death.
Wood writes, “If a brand’s taken time to craft its 404 page, it tells me they care about my experience on their website – even the bits I’m not supposed to see. It shows commitment to a consistent brand voice. And consistency builds trust.”
Here are some brands elevating the genre:
- Skin+Me: “This page has broken (out). But we’ll find the right personalized solution for it soon.”
- Domino’s: “Ah there it is! We lost that slice down the back of the server years ago. We wouldn’t recommend eating it. But if you click here, we’ll take you back to the fresh ones.”
- Harry’s: “Oops, we missed a spot.”
- Marie Kondo: “We’ve been tidying up, and we let go of this page with gratitude.”
Check out more other stellar error messages at The Subtext blog.
Q for You
MarketerHire
Ever wonder how the best companies hire marketers? They’ve got an ace up their sleeve: MarketerHire.
Just describe your needs over a 30-minute call and get matched with a marketer for free who just gets it. No hassle, no endless browsing through resumes, no wasted time and money. Join the ranks of thousands of savvy companies who’ve already found their marketing edge.
MarketerHire isn’t just about filling a seat; they’re about adding a star player to your team. From eCommerce juggernauts to tech trailblazers, they’ve all made their move. Isn’t it your turn? Team up and get started on hiring your elite marketer.
Book a call with MarketerHire by March 8, 2024 to get a $2,000 hiring credit alongside their always-available, 100% no-risk trial.
2024 Marketing Trends Report
Download the 2024 Marketing Trends Report to start leveraging the right channels for your brand.
In A Word
Wolverine Boots and Apparel, which has been clothing American workers for 140 years, recently launched a campaign to highlight the achievements of women in skilled trades, like Anna Connelly, inventor of the fire escape, and Mary Katherine Harbin, leader of an all-female paving crew.
The campaign culminates in a Change.org petition to add the term “woman-made” to the dictionary in order to “address the historical underrepresentation of women’s achievements and empower more women to pursue fulfilling careers in the skilled trades.”
Wolverine also partnered with home designer and builder Mika Kleinschmidt of HGTV’s “100 Day Dream Home,” as well as Girls Garage, the first-ever design and building workshop for female-identifying youth in the U.S.
