We Aren't Sleeping Tonight - Carney
The Daily Carnage

We Aren’t Sleeping Tonight

Today’s Ad from the Past…yikes.

How to Get Followers on Pinterest: 24 Tips that Really Work

Let’s take a poll! Do you use Pinterest for marketing at your company or a client’s company? [Answer Here]

If you said, “heck yes!” then this is your stop. Hootsuite dropped 24 tips on how to grow a following on Pinterest.

Not sure if Pinterest is the platform for you? Well..chew on this…Pinterest has over 250 million monthly active users and it’s the number one shopping platform among millennials.

Now, let’s get into those tips we mentioned.

1) Engage with what’s popular. Take notes on the Popular Feed, evaluate commonalities, and figure out how you could apply those ideas for your brand. If you come across something that could be useful for your audience, re-pin it. But don’t forget to also follow the user and leave a thoughtful comment. Thoughtful being the key word there.

2) Include detailed descriptions. Yes, beautiful images matter but for some reason, people get really skimpy with descriptions. We honestly don’t understand why. Hootsuite says that you gotta provide information that’ll compel users to take a deeper interest in your brand.

3) Add relevant keywords and hashtags. You should be working Pinterest like it’s a search engine. Optimize for discoverability. Here’s how to do it the right way:

  • Put a few keywords in the search bar and take note of what’s suggested.
  • Take notes of the keyword bubbles that appear in the search results header.
  • Search a hashtag. Take a closer look at the Pinners and the language they’re using.

4) Set up Rich Pins. There are 4 types. If you’re a product based brand, Rich Pins can display real-time price and availability details. Are you a blogger? Article pins have your back.

5) Connect offline with Pincodes. We are particularly excited about this one. Pincodes are similar to QR codes. It can be added to business cards, brochures, print ads, packaging and so much more. All a user has to do is scan the code with the Pinterest camera and it will direct them to your profile, board, or pin. How ’bout them apples?

Annnnnnd, we ran outta room. There are 19 more brilliant tips left👇

2019 Content Marketing Trends: The 10 Biggest Opportunities for Marketers

Dunno if ya heard, but 2019 is only 81 days away. So for the next 81 days, we’re going hard on the things you gotta know about marketing in 2019. ‘Cause if we don’t, you might miss something.

Luckily for you guys (and us guys), our pals over at TopRank put together this blog post about the biggest opportunities for marketers in 2019.

Here are 4 of the 10 opportunities:

1) It’s time to get sophisticated

According to the B2B Content Marketing Benchmarks, Budgets, and Trends Report, only 11% of marketers rate their content as sophisticated. What does that mean for the other 89%?

Well, we gotta get better at measurement and scaling content marketing throughout our organizations. Figure out how HR, customer service, sales, etc. can help create content.

2) Document your content strategy

It’s almost 2019, and 61% of respondents said they don’t have a documented content strategy. We’ll spell that out: s-i-x-t-y-o-n-e p-e-r-c-e-n-t. That ain’t good.

A well-documented strategy can help you experiment and improve, benchmark conversions, tie your activity to revenue, and report on that revenue.

3) Build your community

We don’t like this stat: only 23% of marketers are actively building their communities. Communities should be a no-brainer for brand-building. You can start a Slack community, a LinkedIn group, a Facebook group, and a whole lot more.

Just to prove that this works, the Daily Carnage FB group has opened up a ton of other marketing opportunities for us. We wouldn’t be where we are without our awesome community.

4) Get down with influencer marketing

We’ve said it before…influencer marketing is so important right now. And, it’s great for (almost) everyone. But, we’re not talking about paying Kim Kardashian to post on Instagram for you. Heck, we’re not even talking about Instagram here.

The best way to do influencer marketing is to co-create content with another successful brand. Co-creation, co-promotion, co-awareness, co-co puffs (wait…what!?), it’s all part of influencer marketing.

Like we promised, that’s 4 of the 10. It’s up to you for the other 6 👇

Get Ready to Ugly Cry

We weren’t crying… someone just decided to chop up some onions for tacos at work. That’s completely reasonable. Okay, maybe we teared up a tiny bit.

Nike is at it again. Their latest ad is quite the feel-good moment. There’s this kid named Justin and he has Cerebral Palsy. He’s a cross-country athlete. During one of Justin’s races, Nike reps paid him a visit with a contract ready to go.

Justin became Nike’s first professional athlete with Cerebral Palsy and they got it all on video. This ad is making serious waves, so give it a watch.

Alright, alright, it’s true…we ugly-cried. You probably will too so get the tissues ready 😭😭😭

“Your copy is the only thing that determines whether or not people pay attention to you.”

Marie Forleo

Ads from the Past

Never wanna sleep again? This nightmare-inducing ad is for you. Mobil dropped this one in the late ’60s.


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