“How are we performing against the competition?” is an inevitable question from management. Once you’ve begun to see results from your social media efforts, your work is just getting started. In order to maintain that momentum, you have to stay ahead of the curve. The best way to do that is through competitive insights and benchmarking.
Here’s how:
- Put Your Performance in Perspective. See how your owned performance stacks up to your industry and competitors. Use those competitive insights to fuel your channel strategy.
- Use the Right Tools. Not all insights are going to just pop out to you. You need the right tools on your belt to help you identify and predict trends. Dash Hudson provides social media publishing, analytics, and even shopping solutions to get you there.
- Dive Deep into Your Competition’s Strategy. Track what your competition is doing with visual competitor analysis tools. Trust us, doing this manually is faulty and just plain infuriating. Dash Hudson can automate your research and audits.
- A Creative First Approach. Great creative = success on social. Predict where you should focus your creative in order to beat the competition. You can do this by monitoring competitors’ top-performing content, or by leveraging AI-technology which predicts what assets will perform for your brand.
Ready to gain insight into key trends by tracking the competitors and metrics you care about most? See Dash Hudson’s full lineup of features to make your social media management more manageable.
