TW: Language of sexual violence
A dismal report by the French High Council for Equality about the state of sexism in modern culture inspired ad agency BETC Paris to share this simple, lingering spot.
It opens with a series of clips featuring men making offensive remarks about women, clearly pulled from the archives of time given the low quality and antiquated hairstyles.
But then, the video format changes into familiar short-form vertical. Time has passed, and the way we consume and interact with our culture has changed, but the barrage of sexist rhetoric remains unchanged.