Do Ya Know?
Top Posts of The Week
- Here’s the comparative data on active users per social platform, for reference.
- ChatGPT can now see, hear, and speak.
- Sustainable toilet paper brand Who Gives A Crap has reimagined Winnie-the-Pooh’s Hundred Acre Wood without trees.
- This is Ritz-Carlton’s first brand refresh in a decade.
What We Learned
Monday: If a re-engagement campaign isn’t part of your email strategy, it might be time to implement one. It’s more expensive to acquire new customers than to retain current ones. Here’s how to do it.
Tuesday: With engagement costs increasing across ad channels, you should revisit conventional KPIs and aim for a more nuanced understanding of your campaigns. Here are 5 KPIs to replace.
Wednesday: Did you know that blank space in visual layouts can reduce persuasion? These studies show that marketing messages were less persuasive when surrounded by empty space, particularly when space appeared below an argument or appeal.
Thursday: Famed copywriter Eugene Schwartz believed there were 5 stages of consumer awareness: Unaware > Problem/Pain Aware > Solution Aware > Product Aware > Most Aware. Find out how to communicate to consumers at all stages.
The Conversation
Taylor asked, “What do you find the most challenging when working with devs? Do you have burning questions for devs you never get to ask?”
Abdul asked, “Is it ever acceptable to use clickbait tactics in your marketing campaigns?”
Morgan asked, “Recommendations for IG repost apps?”
Brianne asked, “Freelancers, what proposal software do you use?”
Spiked Arnold Palmer
Ingredients
- 5 family-sized black tea bags
- 1/2 cup fresh mint leaves, plus more for serving
- 4 cups granulated sugar
- 2 cups strained lemon juice
- 3 cups bourbon
- Ice
- Lemon slices, for serving
Steps
- In a small saucepan over medium-high heat, bring 2 quarts of water to a boil. Dunk the tea bags and the mint into the water and allow them to steep for 5 minutes. Remove the tea bags and whisk in the sugar until dissolved.
- Strain the sweet tea base into a large pitcher or vat, discard the mint leaves. Stir in 4 quarts of water, the lemon juice, and bourbon.
- Serve chilled over ice with lemon slices and mint sprigs.
Recipe by The Pioneer Woman
Did Ya Know?
Answer: Heinz Ketchup and Seemingly Ranch.
Heinz did not miss an opportunity to elbow into the Swift frenzy after this tweet from a fan account went viral on Monday night.
