Do you really know your customers?
Where do they live? What do they like to do? What language do they speak? Are they male or female?
Too often, we blindly throw darts (aka cash) at Facebook ads hoping for results, but neglect to truly learn about our audience.
When it comes to targeting audiences, you have quite a few options. Custom and lookalike targeting is a great place to start, but you’re either limited by data or you’ve oversaturated those audiences.
Enter Facebook Audience Insights.
This free tool is a must-use on the Book. It’s fairly simple to use and will unpack a ton of information about your audience.
The best way to utilize this tool is to open it up in Ads Manager and start clicking around. To get you started, here are a few sections to check out:
1. Job Title’s – this section will indicate what industries people are likely to work in
2. Page Likes – this section will give you interests to target for new customers. What apps are people using? What are they reading? There’s a whole list of categories in this section.
3. Affinity score – “how likely your audience is to like a given page compared to everyone on Facebook.” Make a list of the pages that can be targeted and run ads against them.
Ok, this is getting long. Click the button below to dive in deeper.
