Depending on who you ask, Arby’s ranks on the lower end of fast food joints.
Not content to be the pork-butt of the joke, the brand is breaking the fourth wall in a new campaign. The iconic voice of Arby’s, Ving Rhames, shows his face for the first time, stepping out of the television to force feed sandwiches to some detractors.
Time will tell if it resonates, but it’s certainly consistent with the brand’s hypermasculine persona.
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