The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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“Say it with Video”

Loom has the ability to capture your screen, webcam, and microphone so you can seamlessly create quality videos. After checking out several reviews, we gotta say, we pretty enthused to give this tool a go.

It’s recommended to use for quick tutorials, how-to’s, reviews, customer support, management meeting times, and more.

MixKit

Finding quality, promo videos and illustrations can get pretty frustrating. There’s a ton of sites that offer free photography, but we find ourselves mining through pages and pages of stock images.

On top of that, you have to find one that’s free but isn’t so stock-y that it turns your audience off. What’s a marketer to do?

We’re liking MixKit, tho. This free resource has a collection of HD quality videos and illustrations. Give it a go next time you need free content.

Make a List

Where are my list-makers? I make lists for myself relentlessly because I’m a very task-centered kinda gal. Pros/cons, to-dos, grocery, you name it; I’ll make a list for it.

To help my fellow list-makers, I decided to share the listing tools I’ve used in the past and what I do now.

First, classic pen and paper. When my work is on the computer 24/7 sometimes a good ol’ colored sticky note is my best friend. But I’ve upgraded to using a Moleskine Notebook.

When it comes to digital tools, I use Trello to keep my work-related tasks organized, and I have the EverNote app on my phone for everyday use.

Answer the Public

topic: visual keyword research

Today’s tool is called Answer the Public. After playing around with it for a bit, we gotta say, this tool is pretty dang cool. It’s biggest advantage is the visual element.

All you do is enter a keyword and out pops a plethora of content ideas. Keyword research tools like this one is a big help when creating relevant content. And we all know how powerful relevant content can be.

Wordstream Webinar

If you’re in advertising or with a marketing agency, do yourself a favor and take advantage of today’s recommendation.

The fine folks at Wordstream are hosting a webinar (TODAY) on what’s to come in 2020 for Google Ads. Mark Irvine (voted #1 most influential PPC expert of the year) will be sharing:

How to beat the competition in 2020
Changes that secretly caused chaos in your campaigns
The intelligent tool that will help you reach new audiences
Where Google expects massive growth

It’s 100% free. You know we’ll be sitting in on this one. Hope to see you there.

Woven Calendar

So, about that calendar that’s going to make you more productive in 2020.

It’s called Woven. We featured it before and the feedback was 🔥. With 2020 right around the corner, we figured y’all would like a productivity recommendation.

Woven helps people get more stuff done. From smart templates to scheduling links, and group polls, Woven is truly the all-in-one calendar.

The best part? It’s free and it connects to your existing Google or G Suite accounts.

Smash that button below and get your productivity on.

Testing Made Easy

You’re gonna want to try today’s tool out (srsly).

It’s called Smart Traffic by Unbounce.

No more lengthy testing periods or confusion around what campaign elements to test.

Powered by AI, Smart Traffic does all the work for you. It’ll send each and every visitor to the page variant that’s right for them.

Here’s the kicker: pages see an average lift in conversions of 20% compared to a traditional A/B test.

All you have to do is create some variants, set conversion goals, and turn it on.

You’ll have results in no time as Smart Traffic starts learning and optimizing after as few as 50 visits.

Your UTM Builder

This tool has a futuristic ring to it.

The UTM Tagger 9000.

If you’re looking for a free and easy to use UTM tool, this is it. Smash that button below to get access to a pre-populated spreadsheet with placeholder campaign names, mediums, and sources. All you have to do is drop your information in.

It’s basically a custom version of Google’s tool, just in a Google Sheet instead of a website.

We give it 2 thumbs up! 👍👍

Zest

No, we’re not talking about a shaved lemon peel.

This Chrome plug-in is made with marketers in mind. Zest will run through interest-based content allowing you to tap into “a hub for discovering the best content and people.”

We’re willing to give it a go. We’ll give our thoughts sometime next week in the Facebook group!