The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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The Year of Slop

SEO bait, syrup sneakers, and more.

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Just Pock It

This one is for all y’all Apple users with a new-ish Macbook Pro (sorry PC users).

Pock allows you to display your dock in your iOS touch bar. It’s free and open source!

The Hottest Social Network You’ve Never Heard Of

Today’s READ is one part educational and one part experimental.

We know our audience pretty well here, so we’re gonna make a bold claim and guess that not many of you are using TikTok. It doesn’t hurt to know about it though, right?

If you’re using it (skip a few paragraphs).

If you’re not, here’s what you need to know:

TikTok is an up-and-coming social media platform that allows users to share short-form, 15-60 second videos. It’s kind of like Vine (RIP).

The numbers are pretty impressive too. In June of 2018, TikTok reported over 500m daily active users. 40% of those users are between the ages of 10-19, followed closely by 20-29 year-olds making up 26% of the userbase.

So, what does this mean for you or your brand?

TikTok is in a weird place. It very well could live and die, just like Vine.

But…

If you’re quick to adopt, the payoff for your brand could be huge.

While paid marketing is still in its infancy on the platform, there are some cool features on the horizon for us marketers.

Particularly, the ‘sponsored hashtag challenges.’

Jimmy Fallon challenged users to drop to the ground and roll around like a tumbleweed when western music played in the background. The #tumbleweedchallenge search now yields over 27m results.

As TikTok continues to gain steam, we’ll likely see more brands and influencers hop on the trend to share even more exclusive content with their fans.

Smash the button below to learn all about TikTok.

Can I Get a Backlink?

Wanna see who’s linking to your site? Ya, you do.

Check out Ahref’s free backlink tool. It’ll show you the top 100 backlinks to any website.

Bonus round anyone? It also shows the five most linked‐to pages, most common anchor texts, and the total number of backlinks and referring domains.

The Boron Letters

We just talked about copywriting, so today’s tool is fitting.

If you wanna get better at copywriting, you need to read ‘The Boron Letters’ by Gary Halbert. The letters were written from prison by famous copywriter, Gary Halbert to his son.

Do yourself a favor and print them out. Yes, actually print them out and take notes.

By the way, they’re free.

Instant Feedback

We haven’t had the chance to use this yet, but it’s definitely worth checking out.

Maybe you need some instant feedback or you want to run a poll. Enter VideoAsk by Typeform.

This widget allows you to answer customer questions and feedback on the fly through a quick video recording. Hit that ‘try now’ button for a quick demo.

Mock It

Here’s a sweet lil’ tool for ya.

It’s called ‘Mock,’ and it allows you to instantly create video mockups from screen recordings by wrapping your recording in a device image. We gave it a whirl and it took less than 5 minutes to receive our mocked video.

There’s a free and paid version available. We’re big fans.