Be in The Know
šØ AI-generated art canāt be copyrighted after Supreme Court declines to review the rule.
šļø Meta enters the AI shopping wars to challenge ChatGPT and Gemini.
š A look behind The Knotās ChatGPT pilot ads.
š„ Graza enters the mayo category with largest campaign to date.
š Macyās new platform celebrates the 100th Macyās Thanksgiving Day Parade all year long.
Are You Wasting Google Ad Spend?
WordStream analyzed over 15,666 Google Ads accounts and found widespread inefficiencies in how advertisers are managing search campaigns.
Some key insights to know:
- Average wasted spend was $1,127/month, over a third of typical budgets.
- 29% of accounts had zero conversions over 90 days, despite impressions.
- Smaller budgets often outperformed larger ones in conversion efficiency.
- Positive conversion rates were nearly three times higher in accounts using negative keywords.
- Many accounts still lack basic practices like negative keywords or proper conversion tracking.
The lesson here is that targeting, structure, and tracking are major drivers of wasted Google Ads dollars.
Dive deeper at WordStream.
Q for You
I manage monthly Google Ads budgets...
Arcade
Arcade is a no-code platform for building interactive product demos and videos.
Just record your workflow with a Chrome extension or desktop app and then Arcade stitches together clickable demos enriched with voiceovers, branching, hotspots, and on-brand visuals.
These can be embedded on websites, linked in campaigns, or exported as GIFs or video files. And there are analytics! We love those.
Now Streaming: Ep #2.1
Season 2 is here!Ā šļø StreamĀ āEthics in the AI EraāĀ *(18:33) onĀ Spotify,Ā Amazon Music,Ā Apple Music, andĀ YouTube.
Sponsor The Daily Carnage
āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.ā ā Digital Summit
āOpen rate was nearly 50% and CTR was relatively high, especially considering this newsletterās audience was likely being exposed to our event for the first time.ā ā Adweek
Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.
Book a $99 Classified adĀ instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Zoom In
Fotografiskaās photography museum in Stockholm is running a clever campaign to get folks in the door.
Theyāve shrunken famous images by Elliot Erwitt to a nearly illegible (read: mobile) size across OOH spots, which is generating a lot of squinting.
The tagline is āPhotography deserves more than your feed.ā
Itās a great stunt to assert that art should be experienced at full scale, because a lot nuance is lost to thumbnails and grids.
Ads from The Past

National Airlines, 1972




