The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

The Year of Slop

SEO bait, syrup sneakers, and more.

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What the Flux?

We have some late nights writing this here daily email. After looking at a screen all day doing client work, our eyes start to bug out a little bit. We’re not knocking computer glasses, but we think F.lux is a little cooler.

F.lux adjusts your computer screen color to the time of day. ‘Warm at night, sunny during the day.’

What we like: It protects our eyes for free. You can customize F.lux to disable when you’re using Photoshop or other color-dependent programs.

What we don’t like: It doesn’t emit actual vitamin D.

Do You Like Kabbage?

Not to be confused with the leafy green vegetable. We’re talking about a different kind of green. Enter Kabbage.

A few of us have run our own side hustles here and we know how hard it can be to get funding when you actually need it. Kabbage is about to be your new best friend. They offer quick and easy access to capital to take your business to the next level.

Kabbage has funded over $150k businesses totaling $5.6b. All this Kabbage talk made us hungry for KimChi.

What we like: you get a decision in less than 10 minutes and they’re super transparent about qualifying factors.

What we don’t like: we didn’t discover them sooner.

What’s Your Email?

Here’s a hybrid approach to the tactic above (👆🏼).

You found your ideal client and you want to reach out, but there’s no email address listed. Ain’t no thing. Head over to Hunter and download the free version. This will give you access to just about anyone’s work email. Hunter has been around for a minute, but it’s still a super valuable tool to take advantage of.

What we like: It’s generally spot on when you’re trying to find a specific person. There’s also a Google Chrome extension, which makes things super easy.

What we don’t like: We still have to write the email. JK, JK. That’s the fun part.

PPC made EASY

Now that you’re firing on Google Ads, how about a tool that’ll make managing your PPC campaigns a heck of a lot easier?

Enter Shape. A better way to control, organize, and collaborate on ad spend at scale.

What we like: The UI is on point. Shape is simple to use and makes managing multiple clients and budgets seamless. We also like the ability to add permissions and team members with ease.

What we don’t like: So far, so good.

Better Deliverability

We’re staying on that deliverability shtick and giving you a 🔥 recommendation. (Woah, we just went all Gary Vee with that 🔥 reference. Sry.)

It’s called Mail-Tester. This website will test the spammyness of your emails by giving you some key data including if you’re authenticated, broken links and what you can improve on. Mail-Tester spits out a score from 1-10. The goal is 10, but if you’re living that 8 or 9 life, kudos to you.

What we like: everything about it

What we don’t like: 0 things

Animation for All

Now that you’re up and rolling on YouTube, you may want to throw in some animation to your videos. “But wait, I know nothing about animation.”

We got your back. Enter Vyond. Vyond lets you create videos with ease using their library of templates, sounds, props, and so much more.

What we like: it’s super easy to use. Seriously.

What we don’t like: it can get a little pricey depending on your output.

Have You Reddit?

Unless you’re legit living under a rock, you’ve heard of Reddit. Are you actually using Reddit as part of your marketing strategy though?

We’re gonna give you a real-world example on how you might parlay Reddit into finding an engagement pod (we see you tactics 👆🏽). Head over to Reddit and sign up for a free account. Then, search for ‘Instagram engagement pods’ centered around your niche.

Ultimately, pods may not be your jam, but Reddit doesn’t live and die with Instagram pods. It’s a great place to get further insight into your content strategy and what ‘real folks’ are actually talking about.

Reddit is often dismissed by marketers as the step-child of the social media world, but if you’re targeting specific niches and can take some criticism, Reddit might be the place for you.

Will you…

~~Marry me~~ Make sending proposals easier? Yes!

If you’ve ever put together a proposal, you know how tedious of a process it is. What if there were an easier way?

Proposify makes creating proposals fast and efficient, bringing control, consistency, collaboration, and calm to your whole process.

Pros: great functionality, easy to use, and amazing customer service
Cons: can be glitchy, limited design capabilities

Just Squoosh It

You can have your cake and eat it too. We’re talkin’ about fast load times and high-quality images.

Enter Google’s new-ish web app called Squoosh. Squoosh allows you to drag and drop images and easily compress them into multiple formats. A small slider lets you adjust the level of compression and displays the final file size.

You had us at Squoosh.

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