The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

The Year of Slop

SEO bait, syrup sneakers, and more.

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ECPower Segment Management

If you’re managing large customer bases, you know traditional CRMs can be overwhelming and inefficient.

But if you focus on customer segments based on shared preferences, behaviors, and needs, you can streamline your strategy.

This tool enables dynamic customer journey mapping, segment-specific KPI tracking, and activity logging for clear insights into each group’s unique behavior.

Stop wasting time on individual profiles and start executing segment-driven strategies.

Videco

Cold calling is tired (and tiring), but it’s virtually impossible to create a personalized video for each and every prospect and client.

Instead, your sales and marketing teams can leverage AI to create and scale custom, interactive videos—plus landing pages, forms, surveys, buttons, GIFs, and more—to keep those connections strong and drive revenue.

Create one video and send it to unlimited contacts, integrate with HubSpot and other tools, and collaborate across projects with your team with Videco.

Siteliner

Siteliner is a free tool that helps you improve your website’s quality and search engine rankings by identifying duplicate content, broken links, and highlighting your most important pages.

Get a detailed report for free version (for sites up to 250 pages) or spring for the premium option to start your SEO housekeeping.

Videezy

If you’re shopping around for stock footage, take a look at Videezy.

Access a huge community and collection of HD and 4K stock videos, animated backgrounds, After Effects templates, and more.

The search experience is smooth, and most content is free to download and use.

Button Stealer

👀 Sponsor this spot to share your product or service with our community.

We interrupt our invaluable coverage of cutting-edge marketing tools to offer you something useless. You deserve it!

Button Stealer is a little Chrome extension that automatically steals a button from every site you visit. It’s like collecting license plates or passport stamps or national park pins.

Let’s face it, you’re probably doing serious mileage on the WWW already. Might as well embrace it.

Notion Web Clipper

A revelation! Save any website into Notion, right from Chrome.

Capture an important link with one click and sort it immediately to any location in your workspace, where you can tag it, assign it, annotate it, and re-read it on any device—online or off.

QRCode.ing

Can a QR code be cute? Yeah!

This tool lets you customize your QR codes to turn heads with branded images, fun GIFs, or AI-generated designs—your pick.

Putting in the extra effort can boost scan rates by 30% on average, so more people pick up what you’re putting down.

HubSpot AI Search Grader

What do the chatbots think of your brand?

HubSpot has launched a new free tool to help marketers understand a brand’s appearance and sentiment in AI-powered searches, because language-model optimization (LMO) is a thing we all have to worry about now.

AI Search Grader offers four key components—grade, sentiment score, share of voice, and personalized analysis—for evaluating your brand’s presence in AI searches.

Gmail “Help me” Updates

Google has launched two updates to Gemini in Gmail that will make drafting emails even easier on web and mobile devices.

Users can choose between three options—Formalize, Elaborate, and Shorten—to refine and polish an email.

All you need are 12 words, and Gemini can turn your rough notes into a professional email. This comes in clutch if you tend to be too curt or too verbose in the outbox.