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🎤 Report: Celebrity endorsements tend to have the opposite intended effect.

🏈 Dick’s recreates iconic holiday film moments with NFL’s Watt brothers.

🥱 Study: Connected omnichannel campaigns are 2.2x less fatiguing to audiences.

🎯 TikTok is becoming a job board for Gen Z.

💬 OpenAI has acquired Chat.com, which now redirects to ChatGPT.

👋 YouTube enables Shorts creators to prompt brands for potential partnerships.

👜 The Kate Spade x M&M’s bag collection is so much fun.

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New research from MarTech revealed the 3 prominent levers marketers can adjust to increase their potential for virality:

1. Emotional intensity. We know that content that sparks strong emotions boosts engagement. Positive emotions like admiration and surprise are effective, but negative emotions paired with surprise (e.g., curiosity or amazement) also perform well. High-arousal emotions increase interactions by up to 24%. Aim to elicit reactions that drive instant sharing, like curiosity or laughter.
2. Optimal timing. Content posted during evening hours or weekends receives up to 24% more engagement. For example, late-night and weekend posts on Reddit show significantly higher interaction as users unwind and browse. Scheduling content for peak hours can maximize its reach.
3. Relatable story archetypes. Stories with universal themes, like “Triumph Over Adversity” or “Conflict-Driven Narratives,” resonate deeply and increase engagement by 20-23%. Narratives involving struggle, growth, or redemption encourage empathy, which sparks discussion.

Check out MarTech for a breakdown of the data.

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Google Sheets now supports third-party smart chips. This means you can pull rich data from your apps—like Asana, Jira & Confluence, Canva, Lucid, Loom, Whimsical, and Zoho Projects—right into Sheets.

Just install the relevant add-on from the Google Workspace Marketplace and paste a link from the third-party source into your spreadsheet. Then, press “tab” to see the smart chip populate. Neato.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

“What if we opened our own bar?” is a Top 5 drunk idea.

But “What if we turned this bar into a museum?” is sheer genius.

Trad pubs in Ireland are international treasures, but rising costs mean that some historically significant establishments have to shutter.

This year, Heineken, with the help of LePub, helped Irish pubs create virtual museum experiences. Why?

It’s a win-win-win. Pubs reap the protections afforded to museums, communities get to keep their watering holes, and pub-goers finally get to learn the lore behind all the s#!& hanging on the walls.