The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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GA4Spy

Keep this comprehensive GA4 cheatsheet handy. Quickly search, filter, and find the purpose, category, scope, Looker Studio and API availability, and more for each dimension and metric.

Mother Nature Wants Answers

A major tech brand holding itself accountable for its own sustainable promises? Cool. Octavia Spencer playing the role of Mother Nature herself requesting a detailed status report on Apple’s green initiatives? Brilliant.

Screen Studio

This MacOS tool creates polished screen recordings for your promo videos, tutorials, demos, and other projects. Its intuitive, user-friendly interface and baked-in features—like automatic zoom and branding options—make editing simple and flexible. Record an entire display, a single window, a defined area, or a device, and add the audio input of your choice. You can even export your screen recordings as GIFs.

Gamma App

Gamma is a good place to start if you need to make a deck or a doc or webpage on the fly. Dynamic AI templates help you revise and polish the look and feel without any of the tedium of formatting little boxes for hours. You can easily embed media, share in presentation mode, or publish your final product online. Plus, there is built-in analytics and commenting for easy collaboration.

Fathom Analytics

It’s never been more of a heavy lift and a time suck to report on website analytics, so let’s talk about a GA4 alternative. Fathom Analytics prioritizes ease of use, wicked fast code, and most of all, data privacy and compliance. Import your GA data into the dashboard, say goodbye to cookie banners, and start drilling down.

Copy Video Frame

Hot tip: Google quietly announced a new feature built into Chrome that makes it way easier to grab high-quality screenshots from videos. Just pause anywhere in a video and right-click to select “Copy Video Frame” to get a clean copy of your desired frame. It comes in handy for all sorts of things—like curating a newsletter, for example.

PlainScribe

PlainScribe is your ally if you’re looking to quickly transcribe (and search) your video and audio files, generate translations in over 50 languages, and synthesize the key points of your media with a summary of every 15-minute segment. Plus, its pay-as-you-go model and capacity for large files make it flexible for whatever you’re working on.

Yep

Yep, you read that right. This is a totally free video chat host to rival Zoom—but it won’t time out, make you log in, require you to download or install anything, or ask for your email. In fact, Yep doesn’t keep track of who you are at all. Join from your iPhone or Android or PC or Mac.

myGPTBrain

Have you been back to your bookmarks lately? Scary place. Send myGPTBrain in to read your saved PDFs, white papers, word documents, excel sheets, etc.; provide context-rich answers to your questions; and sync up with Notion and more.