Be in The Know
🛍️ TikTok Shop is booming, but sellers are struggling to keep up with the bookkeeping.
📉 Why your biggest marketing mistake might come after your biggest investment.
🕵️ Your competitors might be buying the same intent data you’re using.
🎤 Another rapper is pushing back against claims that his songs were made with AI.
🍎 Apple’s privacy feature isn’t as private as many users assumed.
🍕 Domino’s is rethinking the performance marketing playbook.
Why account averages can lead you in the wrong direction
Average metrics make reports easier to read, but they can also hide the campaigns, keywords, or audiences that actually need attention.
A healthy average CPA or ROAS doesn’t necessarily mean every part of the account is performing well. High-performing campaigns often mask underperformers, making optimization decisions based on account-wide numbers far less effective.
Looking at performance by campaign, device, audience, location, or time of day gives a much clearer picture of what’s driving results—and what’s dragging them down.
Here are five takeaways:
- Question account-wide averages. Strong overall numbers can hide campaigns or segments that are quietly wasting budget.
- Break down your data. Analyze performance by campaign, audience, device, geography, and time to uncover meaningful patterns.
- Prioritize outliers. The biggest optimization opportunities are often found in the best- and worst-performing segments, not in the average.
- Compare trends, not snapshots. Averages become more useful when paired with changes over time instead of being viewed in isolation.
- Optimize with context. Decisions backed by segmented data are far more likely to improve efficiency than those based on overall account metrics.
Get the full scoop at PPC Hero.
Q for You
Which metric do you check first when reviewing a PPC account?
AdAnt AI
AdAnt AI helps marketers analyze, monitor, and optimize digital ads across platforms using AI. Instead of manually reviewing dozens of creatives, it automatically identifies patterns in messaging, visuals, CTAs, and performance to surface actionable insights.
It can also track competitors’ ads, organize creative libraries, and highlight what’s changing over time, making it easier to spot emerging trends, creative fatigue, and new campaign strategies before they become widespread.
Sony & The Death of Physical Media
Sony has announced it will stop production of physical discs in January 2028, shifting to digital only.
The public backlash was swift, sparking lots of petitions and a larger conversation about physical media and the real meaning of ownership in 2026.
In the latest episode of The Daily Carnage Show, Shannon breaks down why consumers respond emotionally to business decisions (even if they’re not buying physical media like they used to), how Sony mishandled the PR and eroded consumer trust, and ways you can use cultivate a sense of ownership to differentiate your brand and build positive sentiment.
🎙️ Don’t miss “Sony & The Death of Physical Media” now streaming on:
Pre-Roll Sponsorships Now Available ⭐
🎙️ The Daily Carnage Show is growing!
So, we’re excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
🎧 Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and let’s build something together.
Join The Carnage Community 🤝
Let’s take this party outside of the inbox, Carnies!
Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.
- 💬 Join r/TheDailyCarnage on Reddit
- 👍 Join The Daily Carnage Facebook Group
😎 See ya there.
🕒 Agency Office Hours with Carney
Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?
Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.
Bring your questions. We’ll bring our experience.
Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.
No pitches. No obligations. No sales deck. Seriously.
Just a free 30-minute conversation with the team behind The Daily Carnage.
👉 Reserve your Office Hours session now.
Clothes for Closure
The Street Store’s latest campaign encourages people to part with clothes tied to old memories, from an ex’s hoodie to the blazer from a job they left behind. With the line, “Letting it go looks good on you,” it reframes donating as a chance to move forward while giving someone else a fresh start.
A simple insight, a relatable message, and a cause that benefits everyone involved.
Ads from The Past
Kix Cereal, 1995
