The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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Safari Tab Groups

Any Safari users out there with a million tabs open? If you’re not using Tab Groups, you’re going to want to start. It’s simple: this feature lets you group certain tabs together to set aside for later, so you can separate work browsing from your online shopping habit. Or if you’re slammed with work, you can organize your tabs by assignment or client.

Standards

“Sorry, we made some updates: is the correct version.”

If you’re still sharing brand guidelines in PDF form, check out Standards. This platform lets you design and publish your guidelines as a website, which you can edit in real time. You can add team members and clients, reuse modular components across clients, add animations, and more. Also, NASA uses it.

2Slash

This handy tool is like having a pair of ruby slippers on hand.

Type // in any text field and you activate an AI assistant who can help generate social media content, answer questions, write emails, check your grammar, generate code, explain things to you, rephrase and translate, and more.

Kraken.io

Short on bandwidth? No, the website kind. Check out Kraken.io — it’s a super-fast image optimizer that compresses your images for better load times, saving you storage. Plans start at five bucks.

Clerk Chat

Slack and Teams users should check out Clerk Chat. This omnichannel tool integrates your business phone number and your existing contact list and allows you to receive SMS text messages (plus WhatsApp and 2FA codes) and watch your team respond from Slack or Teams in real-time.

Wayback Machine for SEO

You’ve heard of the Wayback Machine, or the Internet’s grand archive of websites past. It’s not just a nostalgia trip, though. Think of it as an underutilized SEO tool. You can use it to track how your competitors have updated and tested design elements, CTAs, versions of content, and keywords. Plus, you can track how often or regularly competitors make changes to inform your own strategy.

Adobe Journey Orchestration

Journey Orchestration, built on the Adobe Experience Platform, lets you visually map and personalize super relevant journeys for every customer based on their unique behavioral, transactional, financial, and operational data. Unlike your cross-channel campaign management system, this works in real-time, targeting individuals rather than audience segments.

SelfControl

Distractions are a dime a dozen. We have more ways to distract ourselves than we know what to do with. Distractions aren’t inherently bad, but they can all too easily pull you away from more pressing matters.

SelfControl is a desktop app for Mac that helps you minimize the distractions that get in the way of your work, be it specific websites or even mail servers. SelfControl may spell the productivity boost that a cup of coffee can’t give you.

Pocket

We can only do so much in the here and now, so it’s inevitable that we’ll need to save some things for later. But it’s all too easy to forget what we told ourselves we would do later. Maybe you trust yourself not to forget, perhaps you set reminders. The important thing is to figure out what works for you.

Pocket is the solution to articles you need to earmark for later. Instead of emailing or messaging yourself a link, this tool provides you a designated space where you can add interesting web content to your digital bookshelf so you can read it later.