The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Trash Talk 🤖

AI is dunking on you.

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Clerk Chat

Slack and Teams users should check out Clerk Chat. This omnichannel tool integrates your business phone number and your existing contact list and allows you to receive SMS text messages (plus WhatsApp and 2FA codes) and watch your team respond from Slack or Teams in real-time.

Wayback Machine for SEO

You’ve heard of the Wayback Machine, or the Internet’s grand archive of websites past. It’s not just a nostalgia trip, though. Think of it as an underutilized SEO tool. You can use it to track how your competitors have updated and tested design elements, CTAs, versions of content, and keywords. Plus, you can track how often or regularly competitors make changes to inform your own strategy.

Adobe Journey Orchestration

Journey Orchestration, built on the Adobe Experience Platform, lets you visually map and personalize super relevant journeys for every customer based on their unique behavioral, transactional, financial, and operational data. Unlike your cross-channel campaign management system, this works in real-time, targeting individuals rather than audience segments.

SelfControl

Distractions are a dime a dozen. We have more ways to distract ourselves than we know what to do with. Distractions aren’t inherently bad, but they can all too easily pull you away from more pressing matters.

SelfControl is a desktop app for Mac that helps you minimize the distractions that get in the way of your work, be it specific websites or even mail servers. SelfControl may spell the productivity boost that a cup of coffee can’t give you.

Pocket

We can only do so much in the here and now, so it’s inevitable that we’ll need to save some things for later. But it’s all too easy to forget what we told ourselves we would do later. Maybe you trust yourself not to forget, perhaps you set reminders. The important thing is to figure out what works for you.

Pocket is the solution to articles you need to earmark for later. Instead of emailing or messaging yourself a link, this tool provides you a designated space where you can add interesting web content to your digital bookshelf so you can read it later.

WhatFont

“I see it, I like it, I want it, I got it.”

When designing anything, you may know exactly what you need, or you may look around for inspiration. Suddenly something catches your eye and you think it’s just what you’re looking for – you see it, you like it, and you want it. But how do you get it?

If it’s a font you’re after, WhatFont is your best friend. This Chrome extension allows you to see what font a webpage is using, so you can cut out all the guesswork. Just hover over text and WhatFont will tell you exactly what it is so you can get it for yourself.

XML Sitemaps

When you hop in your car and drive somewhere unfamiliar, you likely rely on directions of some sort. Perhaps Google Maps on your phone, verbal directions from a kind stranger, or maybe you look to the stars to navigate – more power to you. Some sense of direction is needed for you to arrive at your destination.

XML Sitemaps is a free tool that provides search engines with a map to navigate your website. You could leave Google to explore the pages of your site on its own, but this tool creates a simple map formatted specifically for search engines so you can lend site crawlers a helping hand. Just enter your site’s URL and give it a whirl.

Scribe

Remember that exercise where you break down the steps to making a peanut butter and jelly sandwich to see just how descriptive you can be? This handy tool and extension allows you a streamlined way to do just that. Maybe not with sandwiches, but for your internal processes. Easily and quickly create descriptive and comprehensive how-tos for yourself and your team or for customers. Just show Scribe the process you need to document, and it will automatically create a step-by-step guide.

TheDrive

When our phones and computers become cluttered with files and we run out of space completely, the cloud becomes our best friend. Not only because we have a new space to dump everything, but for ease of sharing and collaborating on content. However, it’s all too easy to create the same mess within the cloud.

TheDrive is a smart cloud storage solution that helps organize your files so you can easily find what you need. Once your files have been organized, TheDrive will index PDFs, DOCX files, and more to create a searchable knowledge base. You can directly ask questions that TheDrive’s AI can answer for you, and it will even assist you in creating new content based on your indexed files.