📈 Meta hikes ad prices in six countries.

🎙️ AI voice-over is coming to your PMax videos; opt out by March 20.

📱 Gen Z is always on TikTok, but they don’t like it anymore.

🤖 65% of marketing jobs may not survive AI.

🧩 Behind NYT’s first foray into in-game advertising.

💰 Infographic: The world’s most valuable brands in 2026.

📖 And a glossary for Looksmaxxing, the Internet’s most unhinged subculture.

New data from BrightEdge suggests that AI is evaluating brands and inserting its own editorial tone into responses.

While overall negative sentiment from both Google AI Overviews and ChatGPT is rare (just a few percent of total mentions), the type, timing, and source of criticism vary significantly between them.

BrightEdge found that Google AI Overviews are 44% more likely than ChatGPT to criticize brands overall, especially around controversy‑driven issues like lawsuits, recalls, boycotts, regulatory action, and broader news topics.

ChatGPT, on the other hand, tends to surface negativity in product evaluation contexts, like limitations, compatibility issues, or whether something is “worth it.”

Another major distinction is when the negativity appears:

• Google’s negative sentiment typically shows up early in the research phase of the customer journey.
• ChatGPT is 13 times more likely to bring up negative brand points near the point of purchase, where it can directly affect conversion.

So, that means that each AI platform creates its own brand risk profile and requires dedicated monitoring. Shwew.

Dig into the numbers at BrightEdge.

Copilot Cowork adds multi‑step work capabilities into Microsoft 365.

Beyond Q&A assistance, Copilot Cowork handles more actual task execution and workflow automation.

It can understand your intent (like prepping for a client meeting) and turn it into a structured plan that it then carries out across Outlook, Teams, Word, Excel, etc.

It’s in limited research preview with broader rollout planned through March.

🎙️ Stream “Meta, McDonald’s Mukbang, and The OpenAI Mess” (14:41) on Spotify, Amazon Music, Apple Music, and YouTube — and let us know what you think.

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Chipotle’s Friday the 13th campaign is inspired by the Internet, which has decided that heavily tatted people look a lot like a Chipotle bag.

And because Friday the 13th is a hallowed holiday for tats, the “Ink for Entrees” is offering BOGO entrees from 3 to 4 p.m. for customers who flash their tattoos in-store.

Notably, this includes permanent, temporary, and drawn-on ink, too.

Chipotle also partnered with Swae Lee for a limited-edition flash sheet of temporary tattoos inspired by the doodle-style artwork on the bags.

Social listening pays off again.

Shields Enterprises, 1960s