The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Your Brain on AI 🍳

This is “AI Brain Fry.”

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GameRefinery Player Motivations & Archetypes

We think GameRefinery’s motivational dataset and gamer archetype guide is a powerful resource for advertisers, not just game developers. When you’re determining an audience for your in-game ads, it’s important to understand a gamer’s primary motivations. And what marketer doesn’t love a good buyer persona?

Flowcode

A thoughtfully-placed QR code can be a powerful way to drive conversions and collect information. You can use Flowcode’s free QR code generator to build colorful QRs customized with your logo in any shape or pattern. Check out Flowcode TV for premium QR codes optimized for TV, CTV, and digital video.

Social Media Holiday Calendar

Unless you’re a wine brand, you might not have to post about #NationalCheeseDay (June 4, btw). Still, it’s a good idea to keep a thumb on cultural touchpoints and meaningful moments throughout the year. Status Brew put together a Social Media Holiday Calendar to help you plan content that resonates at the right time.

axe DevTools

Build web accessibility into your development routine. axe DevTools provides fast, automated in-browser tests to identify and fix 57% of digital accessibility issues and violations effortlessly while you code. Export, save, and share those issues with the rest of your team to build a more inclusive digital environment.

VITA

It’s hard to find a good, free mobile video editing app, but VITA is a powerful little tool with a lot of big fans. VITA allows you to easily export videos in full HD quality and make use of features like slow motion, cinematic transitions, filters and effects, video templates, animated fonts, and more.

Is It Down Right Now?

Is It Down Right Now? is helpful for when you’re getting contacted about problems on your site OR you just want to know why Facebook won’t load. Simply type a URL into the field and find response time graphs and site history, as well as a status check of top websites and platforms. Plus, you can check the status of a site from your browser’s toolbar.

VWO Platform

The VWO Platform is an experimentation platform that can help you create A/B tests, multivariate tests, and segment-targeted tests using a point-and-click visual editor, code editor, and VWO’s AI copy generator. Plus, you can drill down in a comprehensive reporting dashboard, which includes heatmaps and recordings.

Colorblind Web Page Filter

Looking to keep accessibility top-of-mind in your web design? Input your URL into Toptal’s Colorblind Web Page Filter tool to see how your site presents to folks with three types of colorblindness. The tool is still making improvements and accepting feedback but provides a logo you can embed on your site if you meet the design criteria.

Preview

Preview is Instagram’s officially approved content calendar app with 100k+ five-star reviews. Preview lets you plan and schedule your posts, reels, and stories and see your content exactly how it will appear on your grid or in your story flow. Choose from optimized hashtags, caption ideas, and presets. Plus, cruise through analytics right from Preview. You can manage multiple accounts and collab with an unlimited number of team members, too.