The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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Land-book

Looking for some guidance and inspiration for your landing pages? Land-book is a website design inspiration gallery that’s perfect for you and updated daily. You can explore how top companies use elements like copy, positioning, layout, and design to drive their conversions. Before you build your own landing pages, you can choose your favorite elements from the Land-book database and then A/B test them against each other.

Plus, it’s FREE.99!

Fohr

Speaking of loyalty … the whole idea behind using influencers, creators, endorsers, and ambassadors for brands is to tap into those groups’ loyal following. Need help finding the right people to back your brand? Fohr is an ambassador marketing company to help you out. Strategize, plan, and execute successful brand building influencer campaigns with a self-serve platform (or utilize a personal account executive). It’s great for long-term partnerships with influencers or generating more campaign content for your feeds.

Gmail Tabs Check

What’s the equivalent of an email vibe check? The category that Gmail puts your email under. Gmail inboxes are organized by a primary inbox with additional categories like promotions and updates. If you want to know the default location your email is going, use this free tool from Litmus to check. Simply send a copy of your email to the testing address provided and within seconds it will show you where your users will receive your email.

Focus@Will

What gets you in the zone?

Throwbacks from your teenage dirtbag era?
Chill lo-fi beats?
The latest high-energy hip-hop?
Maybe even KK Slider covers get you grooving.

Playlists are a special, personal thing to just about everyone. But if you’re finding you need some better work jamz or background noise, check out Focus@Will. It’s a platform with scientifically optimized music. The idea is that when you listen to the right type of music for your personality type and environment, you can become super focused and significantly more productive. See if this is your new focus tool to stay distraction-free while you work.

Synup

Synup is a robust platform to help your local marketing and SEO strategy. It tracks your business performance on search engines, local directories, and review sites. It can even help manage your visitors when they visit your site. Synup crawls over 200 local search engines and directories to find data inconsistencies, ensuring your citations are accurate. For brands managing multiple locations, it’s a lifesaver that helps sync your location data across different sites. Check it out for your local SEO management needs!

Fluid Ads

Looking to streamline your digital advertising? Fluid Ads is a great platform that offers two ways to gain more control over your paid media.

Self-Serve Ad Managment – Create your own adverts from scratch or use one of the many ad templates, choose how they are targeted, select the channels and sites you want them to appear on, and see the results in the reporting section.

Fully Managed Service – If you’re really looking to save your time, Fluid ads can manage every aspect of your advertising campaign for you.

Check it out to see if you want a hand-on marketing tool or if you need a new ad partner.

Improvado

Even if you are a numbers person, you should be seeing a full view of your data story. Improvado is a marketing analytics tool made for advertising and analytics pros. The platform allows marketers to gather all of their data into a single destination without logging into each individual platform. Automated reporting and dashboards in real-time makes manual reporting a thing of the past. Check it out to start visualizing and reporting your data.

Innovid

Looking to streamline your streaming ads? Innovid is an independent omni-channel advertising and analytics platform built especially for TV and CTV. Their in-depth analytics can help you boost your personalization, delivery, and measurement of ads across TV, video, display, social, audio, and digital out-of-home advertising. Plus, the Innovid Composer Suite can integrate with all of your favorite video tools to make asset uploading seamless.

See if they have the authoring tools and data dashboard to give you more control over your CTV and paid media plans.

YouScan

YouScan is an AI-powered social media intelligence platform with some powerful image recognition capabilities. It can help you analyze consumer opinions and manage your brand reputation. All you have to do is set up a search to find keywords, logos, and text on images. YouScan shows you all the mentions the platform has collected matching your search criteria and then you can filter the results from there.

What sets YouScan apart from other social listening tools are its Visual Insights. This feature searches through images to find pictures showing your specific requirements. If you need advanced social listening for your brand, see if YouScan is for you.