• Pepsi created a “Pilk” (Pepsi + Milk) and Cookies challenge with the help of Lindsay Lohan
• Beauty brand Eos will be the presenting sponsor of Mariah Carey’s Winter Wonderland virtual event
• Franzia’s merch store just got into the holiday spirit with sweaters and giant boxed wine lawn ornaments
• Tom Hanks launched Hanx, a coffee brand that supports veterans

It’s a well-known social media tip that the more personal your content is, the more likely it will perform well. So it’s ideal to speak right to your followers by showing that beautiful face…right?

Not everyone is a natural behind the camera. We get it. Luckily, not all brands have to have a figure representing them and your social media content doesn’t have to suffer because of it.

Here are 5 tips for growing your social media without a face behind the camera:

1. Start with the right niche. As we said, sometimes it’s not appropriate for a brand to have humans representing it. When your brand follows subject matter in a niche, it can be best to let that industry or topic speak for itself without an added personality to show it off.
2. Use content types that work for you. Storytelling will always be your friend in the world of content. If you aren’t the face behind that story, you have to find ways to storytelling that bring your audience back to you. That can be through amazing photography, using prop-style videos, screen demos, or purely sound.
3. Make it visually stunning. One of the benefits of having casual, personal videos is that the production value doesn’t have to be super polished. If you don’t have that personal touch, you need to grab attention with well-made and attractive videos. That can be through editing, animation, or just great camerawork. Remember to aim for quality over quantity.
4. Study other faceless accounts. As always, see what your competitors are doing. If there are similar brands in your industry with faceless content that is working for them, take notes. Is it their graphics, information, style, or something else?
5. Utilize the comment section. It is becoming a habit for social media users to peep the comments before paying attention to the video. Take advantage of this natural curiosity and leave information pinned there. Definitely interact with comments as much as you can.

When it comes to social media, it’s all about trial and error. Who knows, you may discover that showing your face if it’s a missing link in your content success.

Check out the full YouTube video by Modern Millie for more tips on creating faceless content.

Need help with your video production? Promo.com is an online video maker that gives you everything you need to make high-quality videos. With the help of millions of templates, you can make video ads, short-form videos, stories, long-form content, demos, and more.

PLUS plans get unlimited access to media from iStock and Getty Images!

Building brands that break through the noise. It’s what we do best.

Carney is the agency behind The Daily Carnage. We love giving you daily inspiration, news, and tools to make you the sharpest marketer in the room. It’s because we’re pretty sharp ourselves and love taking brands to new heights!

Let us take your brand places, too.

We love the creativity of animation and stop motion being used in ads more and more. Van Cleef & Arpels is a jewelry brand that released their holiday ad with a winter wonderland of animals. Different pieces from the collection are shown alongside serene animal scenes. It’s a whole enchanted forest that makes for beautiful visuals.