The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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TextingBase

Reservations, funnel automation, retail, and mass communications are all using text messages to get it done. If you are looking for new SMS marketing software (or even trying it out for the first time), TextingBase makes it easy as pie. Big or small, they have a message plan that can fit any audience. Try it free for a trial period or check them out for a demo.

A Happy Little Ipsum

Put some joy into your designs with this Bob Ross Lorem Ipsum Generator. Using the ever-quotable painter’s phrases, this generator takes your place holding text from boring lorem ipsum nonsense to inspiring real text.

IBM Watson AI Conversation

You want more than chatbots, you want interactive, personalized AI conversations. IMB Watson AI Conversation is designed to boost your consumer experience using AI to understand a user’s intent, provide assistance, or give next steps.

While it is a turnkey platform, IMB Watson developers work with your brand to make tailored interfaces and conversational experiences based on your communication strategy. Ready to slide into those DMs? Check out their datasheet and demo.

Convertize

We constantly need to challenge ourselves to improve. If we let things remain just as they are, how will we ever realize our full potential? Testing yourself is the key. Upcoming exam? Study and take practice tests to get the score you want. Trying to boost your conversion rate? Test and refine with Convertize.

This tool leads the charge on running tests for your site. You might have tried everything you can think of, but Convertize has so many more tests it can help you run on your website. Easily update your content, manage traffic during A/B tests, and try Lightning Mode so you’ll never have to worry about page load speed again.

Virtual Lighting Studio

Setting up and then adjusting (and then adjusting again) lighting at a video shoot can be the most time-consuming part of the process. So prepare ahead of time with Virtual Lighting Studio.

This free site allows you to try out all sorts of lighting configurations virtually. Switch between ring lights, strobes, and softboxes to compare the differences. In addition, you can use multiple lights and adjust their positions relative to the subject (albeit, unsettling subjects). Try it out to get an idea of what sort of lighting rig you might want in your videos and photos.

Rescue Time

Where does the time go? From sunup to sundown, it’s go time. Brush your teeth, eat breakfast, go to work…you know the drill. There are plenty of obstacles along the way, and getting distracted is a gigantic one. Use Rescue Time to help you stay on task and understand where your time goes.

This time tracker helps keep you focused on what you need to do. Not only does it block distracting websites for set periods of time, but it delivers day-to-day analytics showing how you spend your time. Measurement leads to improvement, so get started with Rescue Time today.

Get the scoop on a site

Be the world’s greatest website detective with the Wappalyzer Google Chrome extension. This insightful little guy will tell you the technology stack of any website. This can mean the CMS, server, Google products, and then some.

Not only that, Wappalyzer can be used as a powerful lead generation and prospecting tool by understanding someone’s current technology use. Lead lists contain websites, email addresses, phone numbers, and social media profiles. Create and export custom reports for any web technology or keyword based on website traffic, location, and industry.

HTTPS Everywhere

As great as the World Wide Web is, some sites aren’t there to help you. It’s reassuring seeing the lock symbol and the secure “HTTPS” status in your URL bar, but not every site is up to the same security standards. Install the HTTPS Everywhere Chrome Extension to give you peace of mind wherever you journey through the web.

This tool simply changes sites from unsecured to secure automatically so you can maintain your privacy and security. Browse safely and worry less about account hijackings and malware infecting your computer.

Sparkn

How many virtual meetings do you have every week? Are there any in the last month that really stood out to you? Sometimes when things become routine, they can lose their edge. Get the edge back in your virtual meetings with Sparkn.

This service introduces an additional individual to your meetings for an out-of-the-box experience. We’re talking about a subject matter expert who has nothing to do with the meeting at hand. It might not make sense at first, but adding this “spark” to a meeting can help get creative juices flowing. Additionally, it provides your team with a shared experience that creates a greater sense of connection – especially while many workplaces are decentralized. Browse the 15-minute Sparkn experiences you can host during your next meeting.