🤖 LinkedIn updates feed algorithm with LLM-powered ranking and retrieval.

👗 JC Penney tackles elitism with its own runway for Paris Fashion Week.

🎧 Data: More than half of Americans now listen to podcasts monthly.

⚽ Lay’s uses WhatsApp to create a group chat for World Cup fans.

🪈 Skittles made a gaming controller that’s also a classical flute.

🌮 And finally, Taco Bell gives us: edible sauce packet.

Time-sensitive promos in paid search can create urgency and push shoppers to act quickly. You can incorporate these directly into ad copy, extensions, and campaign scheduling in Google Ads to boost your CTR and conversion rates.

The caveat is that date-specific messaging is not guaranteed to appear exactly when you expect, so you have to rely on tools and workarounds to improve the likelihood that time-limited messages display at the right moment.

Try these:

• Countdown ads: Dynamic timers in the ad copy that display the remaining time before a promotion ends.
• Promotion assets or extensions: Additional lines in the ad highlighting discounts, coupon codes, or expiration dates.
• Scheduled campaigns: Ads that automatically start and stop at specific times, like during a weekend sale.
• Urgency-focused ad copy: Language like “today only,” “limited time,” or “sale ends soon.”
• Remarketing offers: Time-limited deals shown to previous site visitors to encourage them to return and complete a purchase.

Head to Practical Ecommerce for more.

Gumloop is a no-code AI automation tool that connects apps, analyzes data, and triggers actions through a drag-and-drop interface (instead of “if-this-then-that” rules).

You build flows on a visual canvas by linking modular nodes that represent actions like pulling data from a spreadsheet, scraping a website, or asking an AI model to categorize information.

Then, they run automatically on a schedule or are triggered by events from connected tools such as Slack, Google Workspace, or Salesforce.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

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Sleep-friendly ice-cream brand Snooz noticed that, even though most people eat ice cream in the evening, the category is dominated by daytime imagery like bright colors, sunshine, and playful summer visuals.

So for a new “Burn the Bunting” campaign, designers intentionally rejected those tropes for a brand identity inspired in nighttime culture.

Darker color schemes, moon-inspired shapes, and relaxed visual cues better align the product, which contains calming ingredients associated with relaxation and sleep.

The result is any entirely new positioning that helps Snooz stand out in a sea of pastels and sunshine.

Lyon, 1947