Be in the Know
- A one-year subscription to Adobe Creative Cloud apps is 40 percent off for Black Friday.
- Salesforce, Apple partnership begins to come to life.
- Juno shuts down its operations in NYC as owner Gett signs strategic partnership with Lyft.
- Google Maps tests a social networking feature with the ability to ‘follow’ Local Guides.
It’s Time for a Cleanup
If someone sat at your desk right now and fired up your computer, would they be able to navigate it? For most of us, the answer is, probably not. We all have a method to our own madness.
Let’s dive a little deeper…
If someone took over your Google Ads account, what would that look like?
Did reading that give you some anxiety? If so, it’s probably time for a quick PPC (pay-per-click) audit.
Here are 5 super easy steps to clean up your ads account right now.
- Be Sure Conversions Are Being Tracked (Properly): A recent report from Disruptive Advertising found that only 58% of the 2,000 accounts featured in their study had at least one conversion registered. Yikes! Tracking your conversions should be priority #1. Learn more here.
- Review Target Settings: This step can be knocked out in 5 minutes and it’ll have a profound impact on your account performance. Make sure you’re checking on ‘Network Settings, Mobile Big Adjustments and Target Locations.’
- Assess Ad Group Relevancy: The general rule of thumb is that an ad group should never contain more than 15-20 keywords. The goal is to get super granular with your keywords. Don’t make the mistake of ending up with big ad-groups.
- Review Keyword Match Type Settings: Any ideas on one of the most common ad account mistakes? Running all keywords on the same match type. This mistake will not only cost you a lot of money, it’ll also result in a disastrous click-through and conversion rate and lead to poor Quality Scores.
- QA Your Negative Keyword Lists: A negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase. You need to be proactive with your negative keywords as they’ll prevent unqualified searchers. Be on the lookout for terms that you do not want to continue showing for and set them as negatives.
Bonus: Looking for a shortcut? Head to the tool section. 👇
Alright, alright, we just threw a lot at you there.
Make sure you smash that read more button below and dive into this article. It’s jam-packed with 3 more tips.
Check How You’re Doing
If the above article is called peanut butter, today’s tool would be called jelly. It’s called Wordstream’s Google Ads Grader and it’s awesome. We use it on the regular.
This FREE tool will give you a final grade on your overall Google Ads performance based on things like; wasted spend, quality scores, click-through rate, long-tail keywords and more. You’ll also get actionable recommendations to optimize your account.
Whether you’re an agency, a one-person wrecking crew, or on a marketing team, you’ll want to add this tool to your belt.
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Cheesecakers Society
Is there a Thanksgiving cheesecake conspiracy?
Philadelphia Cream Cheese thinks so.
Facebook Question of the Day
Amye says, “Instagram took our like count away!!! I’m kind of 😭 and also 🤷♀️ about it. Torn. Anyone else?”
“Social media is a contact sport.”
Margaret Malloy
