Be in the Know
- Sit on that couch before you buy it. Wayfair is betting big on a brick-and-mortar store.
- Spotify is about to personalize your playlists. Better hope their algorithm is up to the challenge.
The Content Graveyard
Before you dive into publishing anything new today, take 2 minutes to read this…
There’s a good chance you have some subpar content on your site.
What can you do about it?
More than you think.
Step one is to make sure your stale content isn’t competing with other articles on your site. This will not only hurt your search rankings, but it can also confuse your audience.
Once you’ve checked to make sure your content isn’t competing, it’s time to dive into hitting the ‘refresh’ button. Let’s do this.
- Consolidate current posts: Determine the most important topics to your audience and couple that information with keyword research. Your goal here is to identify opportunities to show up on search. When your research is complete, head over to your blog and locate existing content that touches on your topics and keywords. Begin to consolidate these posts into a strong, up-to-date piece (aka pillar content). Then, redirect your outdated posts with a 301 redirect to your new pillar post. Ok, now have a drink.
- Optimize for lead generation: Are you challenging your readers to engage and/or convert? Are you featuring relevant CTAs throughout and at the end of your articles? If the answer is yes and you’re not getting leads, you may need a new offer. If your answer is no, take some time to analyze your existing content to make sure you’re pushing your audience to engage.
Tools
Just Pock It
This one is for all y’all Apple users with a new-ish Macbook Pro (sorry PC users).
Pock allows you to display your dock in your iOS touch bar. It’s free and open source!
Watch
Gourmet Cheez-Its
We’re eating Cheez-Its as we type, so we couldn’t pass this one up.
Pastry chef, Claire Saffitz attempts to make a gourmet version of everybody’s favorite quadrilateral, cheesy crackers in the Bon Appétit Test Kitchen.
The video comes in a little longer, so you made need to save it for that glass of wine later.
