Listen
What Does Facebook Know About You?
We already know that Facebook tracks a gajillion different data points about its users. As advertisers, these data points are great because it allows us to get really granular with ad-targeting, which reduces CPC, CPM, yadda yadda yadda…
But have you ever wanted to know what Facebook actually knows about YOU? In that case, we’ve got a good news/bad news situation here.
Good news: You can easily find out what Facebook knows about you.
Bad news: You might start wearing a tin foil hat after learning what they know.
Brian and Hailley from Science of Social Media are going to walk you through how to uncover that data about yourself, how some businesses are using it, and how you can take back control.
Let’s put on our tin foil hats and dive in…
- (1:29) The more time you spend on Facebook, the more data they know about you, the more money they can make off of you.
- (2:24) Facebook tracks and shares your data across all Facebook-owned apps (Messenger, Instagram, WhatsApp, etc.)
- (4:12) You can check what Facebook knows about you by going to Facebook.com, click the inverse triangle in the upper right, click “Settings”, and then click “Ads” on the left side.
- (8:03) Facebook buys your credit reports to get more data on your finances.
- (8:44) Facebook also buys data from loyalty programs. So if you have a loyalty card for any retailer, that retailer is likely selling trends about your buying habits to Facebook.
- (10:43) You can remove yourself from categories that Facebook knows about you.
- (12:00) If you want to take back some control, use Ghostery to block ad trackers.
Bonus tip: You can also see examples of ads that have been targeted at you by clicking on a specific interest within the “Your Interests” tab.
Read
5 Lessons for Building Stronger Business Relationships
Okay, enough about social media (at least for right now). Time to talk about ::gasp:: humans. Specifically, one of the most important business skills: networking. For some, networking is just as gasp-worthy…
Whatever your level of comfort on the matter, it’s as crucial as mastering marketing tactics. After all, “your network is your net worth”—a catchy way today’s Read says invest in your relationships.
Coming to you from Convince & Convert, the author shares lessons he learned from talking with networking king, Paul Teshima. Paul is currently the CEO and co-founder of Nudge.ai, an AI-powered networking platform that literally “nudges” you when there’s a sales opportunity you might be overlooking. Not only does it show you the number of connections, but the strength of your relationships, as well. An AI networking platform? Now we’ve seen everything.
But wait there’s more—Paul is also the co-founder of Eloqua, which was purchased for more than 200% of its estimated public market value by Oracle in 2012. Why the heck would Oracle hook it up like that? Because Paul is a marketing, selling, and networking boss.
Below are the 5 lessons, but ya gotta give this one a read for the full scoop on these valuable takeaways.
- Meet with people outside your immediate sphere of influence, and be comfortable forming those weak ties.
- Networking isn’t about selling a specific product or service.
- You have to be able to offer something of value and expect nothing in return.
- You need to form a connection through personalization, just like with marketing.
- You should always be developing your network, even if you happen to be at a job you don’t like or care about.
Watch
10 of the Best Ads from November
We’re going back to November for a hot sec to check out some of the best ads from the month. From sociable llamas to a cat who sucks at business to a lovable monster-under-the-bed, there’s no shortage of creativity and quirk here.
While their characters remain unique, one thing unites many of these ads: the minute November drops, brands spotlight their holiday spirit. It clearly works for the lot of them. Especially for UK retailer John Lewis—their highly-anticipated holiday spot goes viral every year! (This year’s is extreeeemely cute by the way.)
Alright, spreading holiday cheer in 3… 2…1…
“You can find inspiration in everything and if you can’t, you’re not looking properly.”
Paul Smith
