How to You Get PR If You Have Nothing New or You’re a New Business
Today’s Listen is from the dudes over at Growthmapping. They shared their finely-tuned thoughts and feels about the perils of PR (when you want PR, but don’t know how to get it). Sujan Patel has got the hot take, “So, you’ve got nothing new to say? Honestly, most companies don’t. Even if it’s a feature release or new stuff, it’s all BS. Nobody cares about a feature release. Most people don’t care even if a company has a new thing to say.”
We’ll let those two do most of the talking on this one, but here’s some of the highlights from the podcast:
- 1:45: How to create a pillar piece of content. You want to create value and show people how you’re changing the world.
- 2:50: Why you don’t have to necessarily talk about your own biz or product and what you should do instead.
- 3:45: Why you should not create a press release but instead create a press kit. They’re really adamant about this one.
- 6:15: A plan that will help you know who are the right people to contact.
- 9:50: How to go from having a list of the right people to getting yourself in front of them (without being annoying or spending a lot of $$$)
- 11:50: Tips on leveraging the power of social media and networking platforms.
Tune in to get the full scoop on these tips and insights. Hey, they’re even timestamped for you!
LinkedIn Announced Their Top 10 Company Pages of 2017
Last week, LinkedIn asked the public to nominate the businesses and organizations that impressed them the most this past year. Today, they announced their winners and why they made the cut. The top 10 is full of thought-provoking content, compelling imagery, and companies that encourage engagement by interacting with their visitors and followers. Maybe they’ll inspire your own company’s LinkedIn page.
Here’s the top 10:
- Schneider Electric
- DXC Technology
- Teleperformance India
- Biesse Group
- Woolworths Group
If you want specific details about why exactly each company topped the chart, well, this Read has that, too.
Just .Gif it a Rest
As you’ve probably noticed, we love a good. gif, even though our writers both pronounce it differently. (Which doesn’t make the other one cringe at all or anything…)
Whether you’re on the soft G team or the hard G team, we hope you all agree that .gifs can add a certain je ne sais quoi to any situation.
Today’s Watch uses .gif as a way to drive home a brand’s message in a clever way. Portraying .gifs as a monotonous machine of the day-to-day, the brand is able to position their product as a solution to the repetition. And, of course, effectively speak to their target audience.
“You don’t learn to walk by following rules. You learn by doing and falling over.”