Around we go…

Top Posts of the Week

• 8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]
• Pinterest Search Trends for Fall 2020
• Google Launches Mini-Site of Holiday Marketing Resources
• Content Mapping: The Best Way to Create the Right Content for the Right Customers

What We Learned

Monday: TopRank Marketing kicked off the week with 5 ways B2B marketers can boost productivity and focus. These included finding and preserving your productivity pockets, scrutinizing the purpose behind meetings and video calls, and consuming new and unfamiliar content.

Tuesday: Impact told us about 3 costly Google Ads mistakes brands make with Black Friday and Cyber Monday campaigns.

• You have a siloed strategy.
• You start too late and don’t spend enough leading up to Black Friday and Cyber Monday.
• Testing ideas during the most expensive time of the year.

Wednesday: CoSchedule shared the best way to create the right content for the right customers in 7 steps.

• Step 1: Develop a Buyer Persona
• Step 2: Master the Phases of the Marketing Funnel
• Step 3: Map Out a Customer Buyer Journey

Thursday: Content Marketing Institute taught us how to optimize your site for Google Carousel Results. A few of the carousel types you can optimize for are Video Carousels, Image Carousels, and Host Carousels.

Join The Community

Lindsay asked, “Does anyone else track their super fans/top followers? How do you do that?”

Lily posted, “I do a lot of educational one-sheet/pdf-type collateral and downloadables for my company…Any Pinterest boards or websites or brands that are doing this type of thing well?”

Lurii wrote, “What are some marketing activities you think are a “no-brainer” to outsource?”

Kerry said, “‘Case Study’ or ‘Project Profile’? Would love to know your thoughts on what to call a summary of a long-term project for a client.”

Caramel Pear Cider

Ingredients

• 1 container (64 ounces) pure apple cider
• 2 bottle (12 ounces) pear hard cider*
• 1/2 cup caramel syrup
• 2 tablespoons mulling spices
• 2 cinnamon sticks
• 1 cup pear liqueur
• Sliced pear and cinnamon sticks to garnish

Steps

1. Begin by filling a spice bag with your mulling spices.
2. To a 4-quart Dutch oven (or heavy-bottom saucepan), add the apple cider, pear hard cider, caramel syrup, bagged mulling spices, and two cinnamon sticks. Stir to combine. Cover and simmer for an hour.
3. Remove the bagged mulling spices and discard them.
4. Before serving, stir in the pear liqueur and toss in several pear slices. Serve immediately or keep covered and set on low heat.

Recipe from Inspired By Charm

Which year did Starbucks debut its Pumpkin Spice Latte?

2003