Blank Space - Carney
The Daily Carnage

Blank Space

Not a Taylor Swift reference.

Take Up More Space

Did you know that blank space in visual layouts can reduce persuasion?

Studies show that marketing messages were less persuasive when surrounded by empty space, particularly when space appeared below an argument or appeal (Kwan, Dai, & Wyer, 2017).

But isn’t minimalism king? Not necessarily. According to the research, “a communicator who intends to convey a strong opinion is likely to use all of the space available to elaborate his or her position, whereas a communicator who is less confident… may leave space unused.”

Plus, an argument like “100% satisfaction” may feel smaller and hold less weight in the context of a large canvas of negative space.

A graphic that demonstrates that a marketing message that takes up 33% of a canvas is less effective than one that utilizes 100% of available space
Credit: Nick Kolenda

Check out Nick Kolenda’s blog for more on this insight.

Q for You

What tool do you use for building forms?

Tally 2.0

The updated Tally is a serious rival to clunky Google Forms with a simple, intuitive design similar to Notion and the flexibility to build any form for free without paywalls. You can collect payment information, e-signatures, file uploads, and virtually everything else you might need. There’s no limit to quantity or submission load. Marketers will love branding and personalization options, dynamic content, and completion redirects, too.

Snoop Dogg appears in black and white with the words "Just Eat"

Delivery Like a G

Honestly, this deliciously 2000s Snoop Dogg rap about ordering takeout with Just Eat is topping our list of best songs-written-for-commercials this year—for the phrase “wonton on a catamaran” alone.

Ads from the Past

Wilson's, 1919

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