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Be in The Know
- Infographic: Visualize how reliant big tech companies are on advertisers.
- X’s new $200/month verification tier is aimed at small biz.
- Brand spotlight: Thanks to biotechnology, Future Society’s fragrances smell like extinct flowers.
- If you need a resolution, why not have better cybersecurity hygiene?
Neil Patel’s Top 5 Digital Marketing Trends for 2024
Cofounder of NP Digital and one of Forbes’ Top 10 Marketers Neil Patel has some educated guesses for our industry this year. Let’s go:
- Companies will create podcasts over blogs. Take advantage of a less saturated channel and grow your podcast with the help of email blasts and ad swaps.
- Companies will spend time on the less popular social networks.Ā Facebook, Instagram, and YouTube don’t provide the best return on ad spend despite their dominance.
- Marketing moats will become non-existent, other than brands.Ā Brand-building sets you apart from copycat competition. Follow the rule of 7 touchpoints and leverage an ecosystem of channels to get attention.
- Youāll change the way you write content.Ā Content written by humans is outperforming AI content over 94% of the time. If you’re leveraging AI, make sure humans are doing the revising.
Check out Patel’s full blog post for more.
Q for You
Loops
Looking for an ESP for Saas? Build and send better marketing and transactional emails with Loops. Build user journeys, create campaigns from templates, customize look and feel, and drag and drop elementsālike personalization tagsāwithout any code.
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