Context Clues - Carney
The Daily Carnage

Context Clues

Contextual advertising is back.

What is Contextual Advertising?

Contextual advertising is simply the strategy of buying ad placements based on the context of your content—rather than personal data. In a privacy-oriented digital world, it’s regaining popularity.

We’re talking old school, obvious stuff, like a mayonnaise brand buying time on the Food Network.

As cookie alternatives become necessary, advertisers are increasing their investments in contextual advertising as they re-evaluate their data strategies.

Companies that specialize in contextual targeting use web crawlers and AI to scan websites for keywords, sentiment, and ad load to determine the context of a page, and publishers can label their own content for advertising purposes.

In essence, contextual advertising is a privacy-compliant solution—a vintage tool to keep in your collection—but it’s not robust enough to be effective alone.

Read more about the return of contextual advertising at Marketing Brew.

Q for You

When are you most likely to attend a virtual webinar?


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