Be in The Know
- Checkout the new TikTok Agency Hub for case studies, tools, and guides.
- 2023 Report: These are the world’s 10 most valuable brands.
- Some Reddit communities plan to extend the blackout indefinitely.
- TikTok on the SERP? Here’s why creator-led content marketing is the future.
What is Contextual Advertising?
Contextual advertising is simply the strategy of buying ad placements based on the context of your content—rather than personal data. In a privacy-oriented digital world, it’s regaining popularity.
We’re talking old school, obvious stuff, like a mayonnaise brand buying time on the Food Network.
As cookie alternatives become necessary, advertisers are increasing their investments in contextual advertising as they re-evaluate their data strategies.
Companies that specialize in contextual targeting use web crawlers and AI to scan websites for keywords, sentiment, and ad load to determine the context of a page, and publishers can label their own content for advertising purposes.
In essence, contextual advertising is a privacy-compliant solution—a vintage tool to keep in your collection—but it’s not robust enough to be effective alone.
Read more about the return of contextual advertising at Marketing Brew.
Q for You
If you’re already using AI to supercharge your brainstorming, you might like Trickle. It’s an AI-powered workspace and knowledge base to collect your team’s notes and tasks. You can integrate ChatGPT into your workflow directly from the interface for a totally frictionless UX.
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