Be in The Know
- Here’s why Grimace’s birthday campaign—and the viral trend that followed—worked for McD’s.
- Infographic: Full speed ahead on back-to-school campaigns? Check out Reddit’s tips for reaching users.
- FYI: A new tool in Apple’s iOS 17 will remove URL tracking parameters from links accessed in some apps.
- Business as usual? Universal Analytics is still processing data 1 month after the migration to GA4.
SEO: How Long Does it Take to See Results?
Short answer: It can take anywhere from several months up to a year to see measurable SEO results. Your mileage will vary, but it largely depends on three important factors:
- Your actions. The specialists that you hire and the decks of recommendations that you collect don’t move the needle. Your ability to implement those programs do. Whatever is holding you up—internal buy-in or IT tickets—is delaying your results.
- The website. A complicated site with technical issues, a manual action from Google due to previous SEO efforts, a negative consequence of a Google core update, or a new domain can set you back.
- The competition. According to Search Engine Land, you want to beat the competition, not the algorithm. And that’s a tough game. Maybe you’re less resourced, or maybe you’re competing for million-dollar keywords, or maybe you’re in a tough industry.
This is why partnering with an SEO professional to audit your site is a critical part of the process. Check out Search Engine Land for a closer look.
Q for You
Vimeo One-Take Video Editor
Vimeo’s new features include an AI-powered script generator that works in seconds (just supply a prompt, duration, and tone), a built-in teleprompter, and a text-based video editor to save you time in post. Delete your ums and ahs and edit clips all via text. For those of us who are too busy to fuss about sound mixing, you know?
Hosted by The Daily Carnage
Register for “Navigating SEO and AI: Future-Proofing Search Marketing in the Generative AI Era” on August 9 at 1:00 p.m.
Join Carney’s SEO Specialist Emily B. Yost and editor of The Daily Carnage, Shannon Sankey, to discuss how AI is reshaping the search experience and get your SEO questions answered.
Watch
For All of Us
4-H Canada is pulling on heartstrings with a short animated story about a group of kids who come together to build something beautiful for the community—and reconvene as adults to rebuild it. Sign me up.
