Be in the Know
- Weâll take some of whatever this experential ad is on for Netflixâs Sweet Tooth.
- Victoriaâs Secret announced new angels for more body positivity and diversity.
- Wanna know what consumers feel about LGBTQ+ support post-Pride Month? AdWeek has an infographic for that.
- Woah, we spent the big bucks on dad this year. See how people spent money this Fatherâs Day.
3 Tips for How Brands Should Address Social Issues
âShould brands get involved in social issues?â Itâs a great question and there is no one size fits all answer. In an AdWeek discussion, brand leaders give some thoughts on it!Â
The main takeaways from it were:
Lead with listening: If a brandâs beliefs and vision donât match a particular topic, it may be best to avoid it as opposed to forcing a connection that doesnât quite feel right. From a leadership standpoint, this is why itâs important to hire with diversity in mind and provide opportunities for multiple perspectives.
Keep up with culture: Everything is changing â the world, marketing, customers, context. Itâs not always easy, but keeping up with the shifting culture is essential to your brand authenticity. That means starting with your brand first, and understanding what values it has.Â
Expect difficult conversations: Messages wonât always come across as planned, initiatives wonât always gain traction as desired. Rolling with the punches and being open to suggestions are key here. There should also be caution to brands jumping in with a âhuge bangâ on their first attempt at taking on a social issue.
We know to get involved or not depends deeply on the brand. At the end of the day, though, brands are to be authentic and humble when facing real-life issues and values that they and their customers are upholding. To listen to the full AdWeek discussion, smash that button below!
Q for You
Reveal It!
Sharing sensitive information can feel risky over email or chats sometimes. To keep things on lock with an extra layer of protection, use Reveal It! This little guy is basically a burner link for one-time use to send someone text that will be revealed upon clicking. Passwords, credentials, shit-talking, can all be sealed up and sent securely with your generated link. Then *poof* it’s gone!
Poll Dancin' Classes
First-timers welcome!
Okay, we don’t have a sassy, sexy workout class for you, sorry. But wanna know more about engaging with your audience? Scalemail Polls is your guy. It easily integrates into your current email system and can be customized for your polling goals. Ask questions, collect insights, and get to know your subscribers better!
Sign up for your demo (no awkward living room stripper pole required).
Watch
Hidden Heinies
The beauty of working virtually means no one know what’s going on outside of what’s in the camera frame. Pants? Yeah right. No one knows what’s in your Yeti, coffee mug, or glass. But if you have a beer bottle on an otherwise professional Zoom situation, it’s not really a good look. Heineken knows we’ve all been there (happy hour is any hour at home). They’re helping you out with their Heineken 0.0 so you can drink on the job, but without the actual boozin’.
“Good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.â
Beth Comstock
