Be in the Know
- Apple did some things yesterday. Apple TV+, Apple News+, Apple Credit Card, and more.
- McDonald’s acquired Dynamic Yield and is ready to spice up the drive-thru process.
The Hottest Social Network You’ve Never Heard Of
Today’s READ is one part educational and one part experimental.
We know our audience pretty well here, so we’re gonna make a bold claim and guess that not many of you are using TikTok. It doesn’t hurt to know about it though, right?
If you’re using it (skip a few paragraphs).
If you’re not, here’s what you need to know:
TikTok is an up-and-coming social media platform that allows users to share short-form, 15-60 second videos. It’s kind of like Vine (RIP).
The numbers are pretty impressive too. In June of 2018, TikTok reported over 500m daily active users. 40% of those users are between the ages of 10-19, followed closely by 20-29 year-olds making up 26% of the userbase.
So, what does this mean for you or your brand?
TikTok is in a weird place. It very well could live and die, just like Vine.
But…
If you’re quick to adopt, the payoff for your brand could be huge.
While paid marketing is still in its infancy on the platform, there are some cool features on the horizon for us marketers.
Particularly, the ‘sponsored hashtag challenges.’
Jimmy Fallon challenged users to drop to the ground and roll around like a tumbleweed when western music played in the background. The #tumbleweedchallenge search now yields over 27m results.
As TikTok continues to gain steam, we’ll likely see more brands and influencers hop on the trend to share even more exclusive content with their fans.
Smash the button below to learn all about TikTok.
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