Do Ya Know?
Top Posts of The Week
- LinkedIn has added new B2B services, ad formats, and tools.
- 7-Eleven’s iconic Slurpee is reinvented in a colorful new campaign.
- Subway, McDonald’s, and Burger King are battling it out with ChatGPT-generated posters.
- 2023 Report: These are the world’s 10 most valuable brands.
What We Learned
Monday: Reddit has announced two new ad formats for marketers looking to reach shoppers when and where they’re ready to buy: Contextual Keyword Targeting and Product Ads.
Tuesday: A nano influencer is a creator with 1,000 to 10,000 followers that will run you about $10 to $100 per sponsored post. They’ve got highly engaged, niche audiences, they’re usually more open to working for free products or services, and they’re well trusted by their communities.
Wednesday: If you’re not taking your Instagram Stories strategy seriously, you might want to reconsider. Recent research has found that users pay closer attention to content that can be seen only for a limited time.
Thursday: Contextual advertising is the strategy of buying ad placements based on the context of your content—rather than personal data. In a privacy-oriented digital world, it’s regaining popularity.
The Conversation
Kayla asked, “Recommendations for a paid Google Analytics 4 training?”
Chris asked, “How do I connect a FB location page to a business page?”
Sam asked, “Does anyone have an example of a social media policy for an employee manual, particularly in a small business/small nonprofit environment?”
Brenda shared:
From The Carney Slack Channel
Here’s what’s good from the Carney Slack channel this week—
Reading: This longform piece about how the current state of SEO and AI has generated a lot of garbage content across the web.
Listening: This Spotify playlist made by Frank Ocean.
Playing: That ridiculous Egg Game from the new season of Tim Robinson’s I Think You Should Leave.
Michelada
Ingredients
- 1 pinch salt
- 1 pinch cayenne pepper
- 1 lime wedge
- 1/2 ounce lime juice, freshly squeezed
- 2 dashes Worcestershire sauce
- 2 dashes Tabasco sauce
- 1 pinch ground black pepper
- 1 pinch celery salt
- 1 bottle Mexican lager beer, chilled
Steps
- Add equal parts salt and cayenne pepper to a plate or shallow bowl. Rub the lime wedge along half the rim of the pint glass and then dip the rim into the salt-cayenne mixture.
- Add the lime juice, Worcestershire sauce, Tabasco, black pepper and celery salt into the glass.
- Fill with the beer and garnish with a lime wedge.
Recipe by Liquor.com
Did Ya Know?
Answer: Facebook hasn’t disabled hashtags, at least not yet.
But TikTok is testing visual product search, you can add music to your Instagram notes, and company pages can now send and receive DMs on LinkedIn.
