- Like meeting people?
- Like learning stuff?
- Like free booze?
If you answered “yes” to any of those questions, then listen up. Next Thursday, Dec 13th, we’re holding an event at our office in Pittsburgh. We’ve invited one of the city’s savviest entrepreneurs, Wendy Downs of Moop, to swing by our office and talk about how she built her amazing brand.
So, if you’re around the Pittsburgh area next week. Stop down, have a drink, and meet some awesome people 👇👇👇
5 Mental Models for Content Marketers
Treat yo-self to a little mental break. (Reminder: you deserve it.) What better way to take a step back from your to-do list than to learn about mental models?
If you don’t know, now you know: mental models are basically problem-solving frameworks. Kind of like a fairy godmother, but better.
Mental Model = A New Way To Solve Old Problems
The same mental model can be used for more than one type of problem. The real magic is testing each model for efficiency.
But first, you gotta know what types of mental models exist:
1) MAYA (Most Advanced Yet Acceptable)
Tryna sell ideas? Here’s the model for you. As a content marketer, selling ideas is a huge part of your job. Model creator Raymond Loewy breaks it down like this:
- To sell something surprising, make it familiar.
- To sell something familiar, make it surprising.
Use this model to discover how you can stand out with the right amount of “wow.” 😱
2) MECE (Mutually Exclusive, Collectively Exhaustive)
This model is based on separate parts making up a whole. In order for this to work, it has to be:
- Mutually Exclusive, aka each part or item doesn’t overlap in ideas with another.
- Collectively Exhaustive, aka each part working together to cover a single topic cohesively.
If you think about it, MECE is kinda like a band: each person does a different part, but together they sound amazing. ✌
There are three more mental models for you to know below…
How to Craft Marketing Copy That Wins Over Your Dream Audience
In a perfect world where traffic doesn’t exist and there are about five more hours in a day, who would your dream customer base be?
Your dream audience doesn’t have to stay a dream. Making this type of business a reality starts with some baller copy. In other words, you gotta communicate your message in the best way possible.
Soooo, how do ya get there? Don’t worry, CoSchedule is here to help.
Don’t Just Guess
Never ever ever simply guess who your ideal audience is. You have to dig a little to define them to lessen your game of trial and error. Pause and ask yourself, What kind of people have I enjoyed (or think I would enjoy) working with?
Use your answer to create a customer profile; the more detailed, the better.
Discover Their Pain Points
As Sherlock Holmes would most likely say, it’s all about how you word your questions. Formulate questions that allow you to learn about the struggles of your dream client base.
You can also go a step further and measure how they act online, whether it’s on their own social pages or how they interact on other’s. No matter what your method of observing is, make sure you’re listening to them. Listening to their behavior = identifying what their struggles are.
Market Yourself Wisely
The above points all come to this: when making an offer, market it as the answer to their prayers, essentially. Show to them that you know what they need to solve, and you are the one that can do it.
🎶 Ooooh, we’re halfway there. 🎶 (Read more dreamy details below.)
Come and Get Your Love
Let’s travel over to France today, shall we?
The French might be known for their architecture, food, and art, but they should be known for their advertisements. Or at least this one.
It comes from the telecom company, Bouygues. They’ve got the emotion thing on lockdown. It’s a Christmas ad with great music, bad dancing, and the story of a child growing up. What else could you want?
Fair warning: the song is gonna be stuck in your head all day.
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Ads from the PastAds from the Past
A classic from 1977