Let's Collab - Carney
The Daily Carnage

Let’s Collab

GA4 and wacky brand partnerships.

Do Ya Know?

Check your answer below!

Spot the fake: Which of these is NOT a real brand partnership?

Top Posts of The Week

What We Learned

Monday: In Universal Analytics, interactions were tracked simply as “hits.” Now, in GA4, any engagement with your site or app is referred to as an “event.” Segmentify breaks down the four event types.

Tuesday: Bounce rate isn’t exactly wiped from GA4, but users must now customize reports or create exploration reports to view this metric. That said, there are a few alternative metrics to consider when measuring engagement. 

Wednesday: It’s easy to make some common errors when configuring your GA4 account. Make sure you take these 7 early actions.

Thursday: Last week, we launched The GA4 User Experience Survey to get a read on the room as we near the end of Q3. Here are some key takeaways from the data.

The Conversation

Tiffany asked, “Looking for recommendations on tools/platforms for digital business cards.”

Tracey asked, “What’s your preferred social scheduling platform that preferably functions well with LinkedIn?”

Gabby asked, “What are some content marketing courses that you feel were underrated hidden gems that helped you learn something new?”

Kim shared:

Dwayne The Rock ("My phone") holds an enormous bad ("Photos I might need for a post some day)

Up Next: GA4 Like a Pro

We’re teaming up with Steve Lamar (Really Good Data) to bring you “GA4 Like a Pro: Build Confidence in The New Age of Analytics” on Wednesday, September 20 at 1:00 p.m. EST.

GA4 Like a Pro: Build Confidence in The New Age of Analytics with Steve Lamar, founder of Really Good Data

We’ll talk fundamentals and FAQs to get you up to speed behind the dashboard.

Chrysanthemum Cocktail


  • 2 ounces dry vermouth
  • 1 ounce Benedictine
  • 3 dashes absinthe
  • Garnish: orange twist

A light golden colored cocktail with an orange twist


  1. Add the dry vermouth, Benedictine and absinthe into a mixing glass with ice and stir until well-chilled.
  2. Strain into a chilled coupe.
  3. Garnish with an orange twist.

Recipe by Liquor.com

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Velvet, 1921

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Did Ya Know?

Answer: OREO and Heinz are not working together, despite kicking around the idea of the MayOreo in 2021.

That’s right — Pokemon is invading the Van Gogh Museum, McDonald’s has a Tesla-inspired McFlurry, and arch nemeses Hasbro and Mattel struck a deal to co-brand a line of games and toys. The wonders of collaboration.


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