In Short

News

Be in The Know

RIP to these retired LinkedIn features.
You can get a Domino’s pizza delivered to wherever you drop a pin on the map.
Check out the shortlists and winners of the 2023 Cannes Lions awards.
Here’s a Black PR exec on why brands were quiet on Juneteenth this year.

Tactics

Raise Brand Awareness with YouTube Shorts

Looking for better reach and engagement from your YouTube Shorts ad campaigns? Follow these rules for winning Shorts:

Stay on trend. By hopping on trends like #SummerLoading, you can generate excitement, raise brand awareness, and drive engagement.
Hire a natural. Your video should feature someone who can communicate the brand’s message in a captivating, entertaining way to enhance viewer interest.
Leverage animation. Use concise, simple animation to effectively illustrate key features and benefits of your product or service.
Be funny. Infuse the video with emotions that resonate—humor, nostalgia, surprise—to build a positive association with your brand.

When you hit the mark, the YouTube Shorts format is well suited for brand awareness campaigns. Check out DMNews for more tips.

Q for You

How confident are you in your ability to recognize AI-generated content?

5 - Extremely confident
4 - Very confident
3 - Confident
2 - Somewhat confident
1 - Not at all confident

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Tools

Braze

Braze is a customer engagement platform that helps you collect customer insights across multiple touch points and then deliver personalized messaging to your audience on the right platform at the right time. It offers an ecosystem of services and integrations that you can use to level up your flow.

Try It