Robot-Friendly

Be in The Know

• Here’s how the X app is evolving its algorithm behind the scenes.
• You can buy selling the Weird Barbie from Mattel.
• Wait, the Poppi soda merch is really good.
• Threads is still rolling out features despite dissipating enthusiasm for the app.

Tactics

Optimize Content for AI-Generated Search Results

It’s crucial for marketers to optimize content for AI-generated answers because these will appear above traditional search results in Google’s Search Generative Experience.

Google cites the websites it uses to generate answers, so focusing on creating high-quality, authoritative content will be paramount. Here’s how:

• Use AI-friendly formats like bullet points, lists, tables, and snippets—with headings and subheadings—which are more likely to be used by AI systems to generate responses.
• Deliver clear and concise answers to queries with FAQ pages and question-based headings in articles.
• Leverage structured data markup to help search engines understand your content better and enhance the visibility of ratings, reviews, and product details.
• Optimize for Featured Snippets by using clear headings, bullet points, and tables.

Learn more about the new search paradigm at the Carney blog.

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Fireside

Fireside is a pretty intuitive podcast hosting platform that comes with a customizable website and custom domain. Import your existing MP3 files from anywhere without losing subscribers and integrate your monetization and membership platforms seamlessly. Plus, Fireside makes it easy to distribute your episodes to any service you like. You can test it out with a free trial.

Try It

Still Time to Register

Join The Daily Carnage and SEO strategist Emily B. Yost for “Navigating AI: Future-Proofing Search Marketing in the Generative AI Era” on Wednesday, August 9 at 1:00 p.m. EST.

Register for the webinar

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Back to the Grind

If your kids aren’t even back to school yet and you’re already sick of packing lunches, Jessica Biel and DoorDash have a proposition: a whole week of pre-made, kid-approved bento boxes for just $25. But after that, you’re on your own.

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