Sent from the Nine-Month Cruise.
Be in The Know
- Google Ads’ customer service is at an all-time low.
- Hide that brand logo—quiet luxury is in.
- Meta has launched Creator Management Tools for talent mgmt.
- Google’s Circle to Search feature is coming to some Android phones.
How to Not Be Annoying
Don’t show people the same online ad too many times.
In a study, researchers found that users had a 39.6% chance of being annoyed by an ad after viewing it 3 times, which increased with more repetitions.
Users with demonstrated interest in the product (after visiting the website or searching for related products) had a little higher tolerance, however—only 3% were annoyed after 3 repetitions.
Rotate different ad creatives for the same product to limit fatigue.
GIFs and videos were more likely to annoy users. Additionally, users that were wealthy, young, and educated had less tolerance.
Take a closer look at the research at Ariyh.
Smash or Pass
HeyGen
Scale your video production with the power of AI. Select from HeyGen’s diverse library of avatars and multilingual voices, or simply customize and record your own to create studio-quality video content for any purpose. Editing in the full-featured platform is a breeze with templates and integrations, too.
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Spokescart
Get used to seeing this silent but charismatic little bar cart. It’s part of Tito’s new brand platform to differentiate itself from celebrity-owned brands and keep the focus on the vodka. Sometimes it’s not who you know, but who you don’t.
