Read
Paper Click Success
Storytime! We were hiring a PPC Specialist once and had a guy apply who claimed to be a “paper click” expert. Needless to say, he didn’t get an interview.
Anyway, pay-per-click advertising is super effective. It’s our second favorite way to advertise. Wanna take a guess at our favorite? But, PPC can be really ineffective if you structure your account wrong. Typically, if you do things like use the “express setup” from Adwords, you’re going to have a bad time.
Here are a few tips of what you should actually do to structure your account for success:
- Set bids according to income level zip code data. (This is one of our favorites)
- Begin with manual CPC bidding.
- Don’t just randomly pick a budget. Use facts and data to figure out how much to spend.
That’s only 3, but there are tons more in today’s Read.
Watch
Ads That Rocked the Month of May
The long weekend is over, so it’s back to life, back to reality… To ease into the week and the new month ahead, we found a roundup of 10 of the best ads from May. From a Tinder profile for a Rhino to a super-imaginative print ad using Play-Doh, these ads embrace alternative mediums and a unique creativity we love to see in the world.
Watch ‘em below and get inspired!
“Your brand is not what you sell.”
John Iwata
