Paving the Way - Carney
The Daily Carnage

Paving the Way

Domino’s is taking it to the streets…

Welcome Email Best Practices


Fun fact Friday: a whopping 50% of welcome emails get opened. You know what that means, right? That means you can’t ignore the emails your company sends to people right after they subscribe to your list.

It might be easy to ignore those emails. They’re gonna get opened after all, right? But, by focusing on making those emails absolutely amazing, your ROI is going to skyrocket. It’s almost that simple.

The welcome email might be someone’s first interaction with your brand. Sending the “Thanks for signing up” email, isn’t doing enough. Good news though, email management company, Chamaileon, is here to help you improve your welcome emails.

Here’s a bit of what they have to say:

  1. Define the goals of your welcome email. Are you looking for crazy high open rates? Or actual conversions? Or follows on social media? Figure out what the point of your welcome email is.
  2. Use the 4U model to write great subject lines. That means your subject lines need to be either ultra-specific, urgent, useful, unique, or all 4. Don’t do, “Glad to Have you On Board.” That’s not any of the 4U’s.
  3. Try personalization. Using someone’s name in the subject line is never a bad thing to test, but have you also tested the sender name? Rather than just sending your welcome email from [Company], try [Name] from [Company]. For ourselves, we use our Marketing Director’s name and company name for the sender: Mark Rogers from Carney.

Okay, so those 3 tips will increase your open rates, what’s next? Have you considered a “welcome sequence?” It could look something like this:

  • Welcome email: Introduction, what the company does, what the recipient can expect.
  • Welcome email: Follow us on social.
  • Welcome email: Shop now.
  • Welcome email: Read our blog.

Or how about this?

  • Welcome email: Follow us on social.
  • Welcome email: Discount Voucher.
  • Welcome email: If the voucher wasn’t used within a week, send a reminder to redeem it.

Plenty more to learn in this blog post, including examples of high performing welcome emails ↓

How to Use Facebook Ads to Distribute Your Content

We all spend hours and hours each week writing content so why are we just depending on organic traffic to get views on those posts? Thankfully, Facebook gives us a way to capitalize on our hard work. And isn’t that all that matters?

The team at Content Marketing Institute is talking content distribution using Facebook Ads today. If you’re not on this game, it’s time to get on it.

1. Relevant Content. Preach, CMI, preach! The content you create should do these two things: First, answer a common question your prospects ask. And second, solve a problem or pain point your customer has. So, what content can you create that entertains, informs, and solves a problem?

2. Analyze results. What resonates with your audience and what doesn’t, stems from regularly published content. What provokes a reaction? Facebook has the analytics nailed down.

Pro tip: if you’re retargeting from video traffic, aim for those who had a watch time of 10+ seconds. The longer someone watched your video the more likely they are to enjoy more of your content.

3. Promote best-performing content. Silly CMI, of course, we do this. If an article is doing really well with your current audience, push it through paid ads to a cold audience to gain more fans. Remember, look for highly rated organic traffic, then amp it up with paid.

Pro tip: don’t just use FB’s big, blue Boost button. Go through Ads Manager, you’ll have more control.

4. Retarget your content consumers. This is a funnel concept. At the top, show consumers an intro video, then send them to a related blog post, and finally get them to convert. Amazon does this so well it’s borderline stalker-ish. You know when you find a killer pair of shoes, put it in your cart for another day, and next thing you know those shoes are literally following you everywhere? It’s all thanks to retargeting.

Today’s post runs through the basics of transforming organic content into increasing conversions. And you all want that, right?

Paving for Pizza

You know what’s right on top of the list of the worst things in the entire world? Potholes.

We can all agree that potholes are the absolute WORST. Not only can they mess up your car, give you a flat tire, crack your wheels, they also have the power to do the unthinkable – ruin your perfectly fresh, hot, pizza.

You know the one we’re talking about…the one you’ve been craving all day…the one you just picked up from the pizza shop and have been anxiously waiting to take the first bite of. That one.

But, this once-perfect pizza is now ruined because you drove over a pothole on the drive home. Now half your toppings fell off, your cheese moved all to one side, and sauce is all over the dang place.

Domino’s is helping to protect these once perfect, fresh, gooey pizzas in their newest campaign, Paving for Pizza, by repairing roads and putting a stop to these pizza altering potholes.

We think it’s pretty clever. And everyone deserves a good pizza kept intact. Check it out.

“Behind every tweet, share, and purchase, there is a person. Care more about the person and less about the share.”
Shafqat Islam

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