Personalization vs. Privacy - Carney
The Daily Carnage

Personalization vs. Privacy

The tug-of-war over data.

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💯 Absolut is working to combat the lack of diversity in AI fashion content.

✋ Heads up, advertisers. Nearly 2/3 of the U.S. have enacted or introduced privacy laws.

🍋 Rent out your voicemail greeting to Topo Chico for a chance to win a personalized message from Ben Schwartz.

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🪄 Instagram’s new “Reveal” feature for Stories creates engagement opportunities.

👻 How Snapchat is saving itself.

AI Prompt: A stack of cassette tapes.

Personalization vs. Privacy

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Feeling the squeeze lately? Marketers are tasked with delivering increasingly personalized experiences to satisfy consumer appetite, but not at the expense of data privacy.

Don’t fear the cookie-less world. Whether or not Google actually does moves forward with cookie deprecation on time, consumer interest in privacy data can’t be put back in the bottle. It’s best to embrace the shift, not tolerate it. If you only do enough to meet compliance requirements, you risk losing out to more creative and transparent competitors.

Get the most out of first-party data. Even an abundance of first-party data from surveys, feedback forms, and other direct interactions won’t be enough without data enrichment. Invest in a centralized customer data platform (CDP) to get a holistic view, collated from all sources.

The answer lies in AI. AI-supported features like Google’s Performance Max and Meta’s Advantage+, consent mode, and enhanced conversions can help marketers close information gaps and make informed predictions to anticipate future customer behavior.

Take a closer look at MarTech.

Q for You

Are you currently using a consumer data platform (CDP)?


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Mike's Hard Lemonade 2024

Certified Hard Day

Mike’s Hard Lemonade is kicking off kick-back season with a series of video spots featuring antagonistic convenience store clerks.

If you want a sixer of Mike’s, you’re going to have to prove that you’ve had a hard day. Like a real hard day.

Ads from the Past

Absolut, 1988

Absolut, 1988


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