Be in The Know
💯 Absolut is working to combat the lack of diversity in AI fashion content.
✋ Heads up, advertisers. Nearly 2/3 of the U.S. have enacted or introduced privacy laws.
🍋 Rent out your voicemail greeting to Topo Chico for a chance to win a personalized message from Ben Schwartz.
🍭 Starburst’s “Different Every Time” campaign taps into colorful AI worlds.
🪄 Instagram’s new “Reveal” feature for Stories creates engagement opportunities.
👻 How Snapchat is saving itself.
Personalization vs. Privacy
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Feeling the squeeze lately? Marketers are tasked with delivering increasingly personalized experiences to satisfy consumer appetite, but not at the expense of data privacy.
Don’t fear the cookie-less world. Whether or not Google actually does moves forward with cookie deprecation on time, consumer interest in privacy data can’t be put back in the bottle. It’s best to embrace the shift, not tolerate it. If you only do enough to meet compliance requirements, you risk losing out to more creative and transparent competitors.
Get the most out of first-party data. Even an abundance of first-party data from surveys, feedback forms, and other direct interactions won’t be enough without data enrichment. Invest in a centralized customer data platform (CDP) to get a holistic view, collated from all sources.
The answer lies in AI. AI-supported features like Google’s Performance Max and Meta’s Advantage+, consent mode, and enhanced conversions can help marketers close information gaps and make informed predictions to anticipate future customer behavior.
Take a closer look at MarTech.
Q for You
Baserow
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Baserow is a collaborative open-source platform for building scalable databases and applications.
It’s an Airtable alternative made for marketers. In one collaborative database, you can digitize your workflows, automate processes, connect your teams, and centralize your data — all without code and engineers.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
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Certified Hard Day
Mike’s Hard Lemonade is kicking off kick-back season with a series of video spots featuring antagonistic convenience store clerks.
If you want a sixer of Mike’s, you’re going to have to prove that you’ve had a hard day. Like a real hard day.
